Bob Lederer RBDR

Exclusive interview with GfK NA CEO on more use of passive data. (RBDR 11.04.15)

Quick programming note: the next edition of RBDR will be arriving this Friday, November 6th. There will be no new RBDR tomorrow, November 5th.

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Today on RBDR: GfK CEO for North America David Krajicek explains the dilemma from a GfK & IIR study into the future of research insights that shows client expecting much heavier use of passive data inside of two years. Yet, research agencies know the realities of that taking place in the anticipated two-year timeframe — and there is clear misalignment.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website here.

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Bob Lederer RBDR

Contagious Index improves SM measurement. Common sense re ad blocking. (RBDR 11.03.2015)

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Today on RBDR:

1) The DigitasLBI and Jonah Berger Contagious Index adds unique social media measurement around Facebook and Twitter. (Find this story here.)

2) Ad blocking is not all bad, insists Marken Communications’ Andy Marken, who says it serves an important purpose for marketers.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. Visit their website here.

Don’t search for today’s RBDR. Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

Exclusive interview with CASRO and MRA about merger. (RBDR 11.02.15)

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Today on RBDR: We present an exclusive interview with CASRO President Diane Bowers and MRA Chief Executive Officer David Almy, the first discussion with the heads of both major research associations since they announced intentions to merge.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website at www.nuancecoding.com.

Don’t “search” for today’s RBDR. Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

Cambiar survey highlights MR developments. Facebook’s legal struggles with data. (RBDR 10.29.2015)

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Today on RBDR:

1) Cambiar’s 4th Annual Future of Research Survey tells some important things about the state of client research departments.

2) An overview of Facebook’s good and potentially bad legal experiences this week.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 20/20’s website to see their articles and case studies, in order to maintain and upgrade your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Bob Lederer RBDR

Surprising MR collaboration in book MR. Ad blocking turns advertisers to mobile. (RBDR 10.28.2015)

Is YouTube blocked at your office? Access today’s RBDR in the RealPlayer Cloud by clicking here.

Today on RBDR:

1) Nielsen and GfK, two of the research industry’s monster companies, agree to collaborate for the benefit of their book businesses.

2) The onset of ad blockers has advertisers looking longingly and seriously at mobile, specifically trying to learn and implement a process that will build mobile engagement.

RBDR is sponsored by 20/20 Research, helping you do better research.

Click here to read some of 20/20’s articles and case studies, which will help maintain and upgrade your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

Don’t spend your time “searching” for today’s RBDR video! Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.