Bob Lederer RBDR

Dan Morris talks engagement measurement with “SACCADIC.” (RBDR 07.21.2016)

Today on RBDR: “Engagement” is one of research’s new interests and pet phrases. RBDR has discovered Pretesting Group’s “SACCADIC” Eye Testing process, which looks like a clear step up in engagement measurement. President Dan Morris agreed to speak to us about what new elements it brings to research’s “engagement:” effort.

You can read Pretesting founder Lee Weinblatt’s blog, where you can learn more about successful commercial uses of SACCADIC, by clicking here.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Visit their website for more information.

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Bob Lederer RBDR

Mind-reading wearables. Social media investments. Microsoft undersea data center. (RBDR 02.29.2016)

Today on RBDR:

1) Wearable technology has apparently evolved into technology that can track brain activity. Read the original story here.

2) Marketers acknowledge that they can’t measure social media, yet it won’t stop them from doubling their spending on it over the next five years.

3) Microsoft tests an undersea data center, and explains that it can effectively deal with two critical aspects of such facilities: the power that is needed and controlling the temperature around the facility. You can also read this original story by clicking here.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Bob Lederer RFL Communications, Inc.

Research Business Report Predictions Issue: Call for Input

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It’s that time of year when we begin preparations for our Annual Year-End “Predictions” Issue of Research Business Report.

This special issue features insights from key influencers and innovators in the market research industry — like you — about significant changes that you think will emerge in the research industry in the next year or two.

We are inviting you to participate by sharing your thoughts about what you think may be different over the next couple of years. Because we receive more submissions than space allows, our emphasis is on your most thought-provoking ideas.

When preparing your “prediction,” please be specific, direct and brief, and limit your comments to 120 words or less. And please: avoid being ‘salesy’.

Some people have asked that we print their submission anonymously. If you prefer to contribute to the issue in that fashion, please let us know and we will not include your name alongside your submission if it gets selected.

If you plan to participate, please RSVP your intention by no later than Friday, November 20.

All predictions (with by your preferred electronic “headshot” photo-jpeg, roughly 2″x 3″, with a minimum resolution of 300 dpi) must arrive no later than Monday, November 30.

Please submit your ideas via email directly to RFL Editor and Publisher Bob Lederer by emailing rflbob@gmail.com.

Thank you for your consideration!

Bob Lederer signature

Bob Lederer
Editor and Publisher, RFL Communications, Inc.

Bob Lederer RBDR

Reasons piling up for a new MR look at data quality (RBDR 5.7.2015)

Today on RBDR: Is the research industry up for a new round of online data quality initiatives? Several executives have pointed out problems with data quality and Mary Beth Weber of Sigma Validation, on RBDR’s “2 Minutes With,” presents her case for a new effort.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

News from AMSRO, Ipsos, AURA. RBDR Crowd Science Award winner. (RBDR 12.4.2014)

Subscribe to receive our FREE email that sends you multiple links to each new RBDR video as it is uploaded: ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Australia’s AMSRO research group adopts and implements a privacy standard in response to a study showing consumers not willing to cooperate with organizations over fear for their privacy. 2) Ipsos announces the passing of co-President Jean-Marc Lech at age 68. 3) AURA names British Video Association Consultant Gilles Finnemore its Chair. 4) RBDR’s Client of the Year series continues with the naming of the winner in the Crowd Science category.