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Today: 1 Research Business DAILY Report celebrates its second anniversary and invites viewers to join in on the celebration! You can win a special gift with a great blog post underneath our video and also by emailing a terrific suggestion about how RBDR can grow its viewership. 2) India’s Labor Department comments on the plentiful Market Research Analyst jobs that are available, and projects 41% growth in the segment into 2020. 3) Media Research guru Bill Harvey shares his keen insights into what is taking place with Second Screen activities among TV networks.
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Today: 1) Super Bowl advertising studies come to conflicting conclusions about the relative impact of these commercials versus others released during the year. 2) Datasift & WPP will work together to supply WPP clients with social media research insights; meanwhile, Facebook moves to make its TV-related comments available. 3) Companies that merge must emphasize customer satisfaction along with the synergistic efficiencies that are central to every deal. 4) Last week was Data Privacy Day; here are now statistics about what individuals actually do to protect their data privacy.
RBDR’s Bob Lederer gets the lowdown from advertising research experts David Paull of Dialsmith and Paul Shellenberg of Socratic Technologies about Sunday’s Super Bowl 48 commercials.
Which ads seemed to hit the mark for effectiveness, which fell short and which couldn’t be explained?
RBDR is sponsored today by RFL Communications (RFLOnine.com)
Super Bowl 48 dominated MR news over the weekend, for good reasons: 100 million viewers and 40-plus commercials make it the king advertising event.
1) Touchstorm.com set up a “live leader board” for Super Bowl commercials, ranking views, “velocity,” likeability and conversions.
2) Google’s CBO had trouble containing the business’ excitement after a busy week for YouTube sharing millions of views of leaked Super Bowl ads.
3) A majority of Super Bowl ads were expected to boast hashtags instead of corporate links.
4) Twitter set up a Super Bowl “war room” for advertisers who wanted help responding to the most popular tweets about the game.
5) The NFL arranged for installation of mini transmitters throughout midtown Manhattan to send walking directions to hot Super Bowl locations. It could “change how brands market to their customers.”
6) RBDR News Notes inform about a noteworthy obituary in the industry and an important research industry job that is opening up.
This Sunday’s Super Bowl is almost as much about the commercials that will fill the time outs on the field as it is the 48th game in the series.
RBDR Producer Bob Lederer discussed the effectiveness of the advertising that will appear with experts in the field who can’t wait for the commercial breaks.
• Dialsmith CEO David Paull
• DG Head of Cross-Media Analytics George Musi
• Socratic Technologies Advertising Research Specialist Paul Shellenberg.
Super Bowl advertisers may not have the same goals in mind. How important is “buzz” versus reach, perceptions and effect on consumers? What different analyses will be done for the Super Bowl spots. How important is the most quoted Super Bowl advertising analyst, USA Today’s Ad Meter? We discussed these and other concerns.
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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
