Bob Lederer RBDR

Nielsen’s quest for Twitter link continues. Out of Stocks doomed Target. (RBDR 1.20 .2015)

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Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) Nielsen continues it quest to show the link between TV and Twitter. 2) Target’s decision to leave the Canadian market is based on its expectations of endless losses, but one of its most basic problems has been an inability to stem Out-of-Stock situations that have turned off consumers and driven them to other retail stores. 3) Millward Brown projects its high expectations, in 3 steps, for programmatic advertising.

Bob Lederer RBDR

Study shows social can add to brand research (RBDR 1.19.2015)

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: We interview the three key developers of a research study that demonstrated that social data is also quantitative and predictive, on top of what everyone accepts as its qualitative nature: University of Maryland Professor of Marketing Wendy Moe, Converseon CEO Rob Key and Rubinson Partners President Joel Rubinson.

Bob Lederer RBDR

No positive customer sat link to sales. Internal data to assess mktg initiatives. (RBDR 1.16.2014)

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Sponsored by Instant.ly, the world’s largest audience and insights platform, providing researchers with on-demand access to consumers and insights tools to make faster, better decision.

Check out http://www.Instant.ly to learn more.
On today’s RBDR: 1) Ipsos Loyalty and Harvard Business School research dissolves the long-believed theory that increases in customer satisfaction lead to improved business results. 2) Infocore launches its Predictive Data Scoring System, which it says can identify and assess which internal data choice(s) are the best option to evaluate an upcoming marketing launch.

Bob Lederer RBDR

70% of ’14 ads ineffective. 55% ROI from Big Data use (RBDR 1.15.2015)

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Sponsored by Instant.ly, the world’s largest audience and insights platform, providing researchers with on-demand access to consumers and insights tools to make faster, better decision.

Check out http://www.Instant.ly to learn more

On today’s RBDR: 1) A Fournaise Marketing Group investigation of more than 2.5 million BB and B2C ads from 2014 shows 70% of them were ineffective, and Fournaise believes it can explain why. 2) BrainJuicer’s FeelMore50 global advertising review for 2014 has been released. 3) Two sources, Gartner and SapientNitro, explain how Big Data is falling far short of ROI expectations.

Bob Lederer RBDR

Decipher fulfills FocusVision goal of seamless qualitative quantitative platform (RBDR 1.14.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Instant.ly, the world’s largest audience and insights platform, providing researchers with on-demand access to consumers and insights tools to make faster, better decision.

Check out http://www.Instant.ly to learn more.
On today’s RBDR: FocusVision President & CEO Eric Grosgogeat, in an RBDR exclusive, explains why the business first bought Revelation Research and, now, has acquired Decipher.