Bob Lederer RBDR

Focus group industry update. Twitter’s new advertising-goal deals. (RBDR 1.28.2015)

RBDR is sponsored by Socratic Technologies (sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today on RBDR: 1) IBISWorld’s Focus Group Services procurement report overviews the market’s affordability and usage. 2) Twitter’s new advertising agreements revolves around creation of a goal and paint based on achievement of that. 3) Research-pertinent comments from Apparel Magazine Editor-in-Chief Jordan Speer as she made the rounds at the National Retail Federation conference at the Jacob Javits Center in New York last week. (Read these and other comments at: http://apparel.edgl.com/news/News-from-NRF–Top-20-Takeaways—97803)

Bob Lederer RBDR

Facebook “Like” can mislead. TV turn-ons. 6 ways big data damages biz. (RBDR 1.27.2015)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: 1) Facebook “Likes” do not always indicate the message is liked, which raises the bigger issue of trying to understand normal behavior on Facebook. 2) The Council for Research Excellence spells out what communication techniques drive people to turn on their televisions and those that do the best job of getting people already watching to tune into a program. 3) “Six ways that Big data can damage your business” is a new blog that captures multiple issues with Big Data that require a business’ attention.

Bob Lederer RBDR

Ford’s new Research & Innovation Center. Mizzouri’s Ali Perry. (RBDR 1.26.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit so tech.com

Today on RBDR: 1) Ford Motor Co. opens its new Palo Alto, CA Research & Innovation Center. 2) Mizzouri CMO Ali Perry explains how very basic research ideas, engineered and driven by a small group of dedicated, innovative, detail-oriented and connected senior research executives, are bringing faster, less expensive and better research work to life.

Bob Lederer RBDR

Investor’s BrainJuicer evaluation. No-go on global TV emotional messages. (RBDR 1.22.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) Why investment firm Share Sleuth has thrown its money into BrainJuicer. 2) Emotional messaging is all the rage, however TV spots created around emotion do not work in many countries, notably in poorer nations. 3) Google Glass discontinues sale to consumers. Where does it go from here?

Bob Lederer RBDR

Facebook algorithm. CPGs queasy about their data/analytics. Introducing RELEVENTS. (RBDR 1.21.2015)

Why spend your time “searching” for today’s RBDR video? Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: 1) A joint University of Cambridge & Stanford University Facebook study has led to an algorithm that helps collect the personality traits of the social media’s users. 2) CPG companies are dedicated to the use of digital technology to improve their internal integration across the most important functions, however they have reservations about ho well it will go due to perceived unreliability of their internal data and analytics. 3) The inside scoop on the new Relevents organization and its radical new ideas about the shape, character, format and goals of research “confluences.”