Bob Lederer RBDR

Trump’s electoral support underestimated? Accuracy of Google Consumer Survey. (RBDR 05.09.2016)

Today on RBDR:

1) Every early poll, except one, show Democratic Party frontrunner Hillary Clinton trouncing presumptive Republican nominee Donald Trump in this November’s presidential election in the United States. Are these polls underestimating Trump’s electoral support?

2) How accurate and reliable is a Google Consumer Survey? Kantar will conduct validity studies to prove GCS research is solid.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

IMS Health/Quintiles merger. 21st century “body language” equivalent. (RBDR 05.05.2016)

Today on RBDR:

1) The IMS Health merger with Quintiles Transnational Holdings may boost the combined revenues of the new entity above #3 IBM on the RFL Global Top 50 Research Organization list.

2) Find out the 21st century equivalent of body language rom OgilvyOne Singapore’s Jason Hill.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how vital “determination” is for a company’s NP success. Read it here.

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Bob Lederer RBDR

A look at business focus on CX. Toluna boosts staff by 20%. (RBDR 05.04.2016)

Today on RBDR:

1) Can a business focus too much on Customer Experience? Perhaps, but mostly in terms of the business’ leadership in the area. (Too many different executives involved in CX can cause problems.)

2) Not too many companies in recent memory have boosted their staff by 20% without making an acquisition, but Toluna made an announcement like that this week.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how vital “determination” is for a company’s NP success. Read it by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Neuroscience: what researchers need to know. Internet audience growth overstated. (RBDR 05.03.2016)

Today on RBDR:

1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area.

2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it is believed to be (Read the story here).

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

CIA and social media. Right vs Real-time marketing. ESOMAR earns Webcast Award. (RBDR 05.02.2016)

Today on RBDR: 1) The Central Intelligence Agency has a venture capital firm that looks for soft robots that can collect and analyze social media for the secretive government organization. 2) The debate: the value of Right-Time Marketing versus Real-Time Marketing (Read the story by clicking here). 3) ESOMAR captures “Best Event Webcasting” award from the International & European Associations Conference.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.
Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.