Bob Lederer RBDR

Who are buyers’ “micro-influencers”? Introducing “Tone of Voice” research. (RBDR 04.28.2016)

Today on RBDR:

1) Defining “Micro-Influencers” and their real, credible impact in driving buying decisions.

2) Introducing the new brand/research phrase “Tone of Voice,” what it is, what it provides and the great impact it has had on several major companies that have implemented it – and at a very reasonable cost!

RBDR is sponsored by 4iUniversity, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

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Bob Lederer RBDR

Big Data drives “Single Unified View.” The challenges of better data segmentation. (RBDR 04.27.2016)

Today on RBDR:

1) A “Single Unified View” is being driven by the onset of Big Data, and its overabundance of data that can be applied to create never-before seen understanding.

2) Marketers, with few exceptions are gaga about segmentation and calling for more reliance on it, BUT moving beyond age and gender is exceptionally challenging.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Innovate MR’s Lisa Wilding-Brown on acceptable mobile MR. (RBDR 04.26.2016)

Today on RBDR: Proponents and users of mobile research face a dilemma. They want to aggressively move ahead with their mobile research surveys, but at the same time they are inflicting poorly constructed and overly long mobile surveys.

It soon may be too late to reverse mobile user attitudes about ignoring survey requests. Innovate MR EVP Global Operations Lisa Wilding-Brown revealed attempts through CASRO to tackle this problem.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Japan: Twitter’s new key market. B2B Satisfaction Survey Success. RBDR Correction. (RBDR 04.25.2016)

Today on RBDR:

1) Japan is a particularly key market in Twitter’s plan to expand its data licensing revenues.

2) B2B Customer Satisfaction surveys contain four key success components, three of which senior executives believe are most important to them.

3) Correction about our story detailing the acquisition of J.D. Power from last week.

RBDR is sponsored by 4iUniversity, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Traffic Audit Bureau gets name change. VR touted as “ultimate” storytelling tool. (RBDR 04.21.2016)

Today on RBDR:

1) The Traffic Audit Bureau renames itself “Geopath.”

2) Virtual Reality is winning praise from very professional people as the “ultimate emotive storytelling tool.”

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer, by visiting their website.

Also, consider today’s advice from KL Communications President Kevin Lonnie:

To inspire collaboration in a co-creation environment, make gamification a central tenet to the experience. For example, have participants work together during certain activities to earn participation rewards.

This inspires them to work together, but also appeals to their sense of competition, so they are willing to collaborate and work together to earn more points and fully compete.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.