Bob Lederer RBDR

ATTN Clients: Ask Engineers to Contribute to Innovation | RBDR

November 13, 2017. Today on RBDR:

Communication innovation remains a giant problem for marketers as they attempt to reach changing consumers. Simulmedia founder Dave Morgan shared his very positive experiences with innovation, which he says have been most effectively driven in his company by engineers.

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Bob Lederer RBDR

Marketing vs MR: Does Anyone on the Outside Know the Difference? | RBDR

November 6, 2017. Today on RBDR:

Marketing Research versus Marketing.The distinction is undetected by government agencies and, even worse, consumers as a group do not understand it. At the same time, consumers don’t seem to like what they see from the most visible MR to which they are exposed, polling.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

How to Make Headway on MR Conference Issues | RBDR

November 2, 2017. Today on RBDR:

What can be done by conference attendees, conference exhibitors, and conference holders to pick up and follow through on RBDR suggestions to improve research conferences.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

The Subject No One Wants to Discuss: Pay for Play | RBDR

November 1, 2017. Today on RBDR:

“Pay for play.” Why it’s happening, and why it is accepted.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Is MR at a Crossroads with Clients Spending Less? | RBDR

October 31, 2017. Today on RBDR:

The research industry seems to be at a crossroads. Purchase of traditional research is on the wane. What is taking its place and what should and are research agencies doing in response?

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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