Bob Lederer RBDR

How to make LinkedIn more valuable. What focus groups are not for. (RBDR 8.3.2015)

Today: 1) Two esteemed academics suggest multiple ways that LinkedIn could make its data even more worthwhile for business and research purposes. 2) Focus groups have questionable value for brand choices and color, look and tagline because it is more important to think in terms of standing out on the shelf than consumer preferences.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Bob Lederer RBDR

Client of the Year for Mobile MR, Neuroscience & Online Panels (RBDR 12.15.2014)

Receive an email, Monday-Thursday, with multiple links to the newest RBDR video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: Research Business DAILY Report “Client of the Year Awards” are unveiled for the Mobile Research, Neuroscience and Online Panel categories.

Bob Lederer RFL Communications, Inc.

Pollster’s 3-methodology test; Neuroscience potentials/realities (RBDR–707/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) A pollster conducted three different polling methodologies days before an Ontario, Canada election, which generated three similar outcomes but different-enough results. 2) Neuroscience expert and research-knowledgeable Carl Marci, Chairman of Innerscope Research, discusses short- and long-term prospects.

Bob Lederer RFL Communications, Inc.

Wurtzel critics: social media does help TV; NH fixes Push Polling issue (RBDR–5/01/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Today on RBDR: 1) Backlash to the TV/social media remarks from NBCUniversal Head of Research Alan Wurtzel surfaced quickly. It doesn’t question what Wurtzel concluded (that social media is not yet driving TV viewing), but insists that social media has value for television viewing. 2) Researchers at two Madrid, Spain universities say they can predict tweets that will go viral. 3) New Hampshire’s governor signed a bill that redefines push polling in order to differentiate it from real polling and marketing research.
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Innerscope invites you to learn more about neuroscience and related research. Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

http://innerscoperesearch.com/wp-content/uploads/2014/03/Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

Bob Lederer RFL Communications, Inc.

Ipsos sees giant projects coming at last; NBCU: social media not impacting TV (RBDR–4/30/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

Click to access Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

Today on RBDR: 1) Ipsos says clients are readying major projects and shedding concerns about risk after five long years. It can only be seen as something that will impact many quality MR organizations. 2) comScore’s Project BluePrint will launch as a syndicated tracker covering audience consumption on TV, computers, radio, phones and tablets later this year. 3) NBCU head of Research Alan Wurtzel says based on what NBC experienced during its coverage of the Winter Olympics, he is convinced that social media is not yet capable of driving TV viewing.