Bob Lederer RFL Communications, Inc.

Five Important Research News Notes / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

————————————————————–

October 18, 2021

Today on RBDR: Five brief, high-impact research news notes: 1) A Momentive (former SurveyMonkey) board revolt; 2) New Qualtrics coverage of all CXs; 3) NBCUniversal congregating TV media research users for improved, more timely coverage; 4) Pollster in hot legal water in connection with the Austrian Chancellor’s demise; 5) New kind of “in-house” program: Pabst Blue Ribbon will pay you to blanket your house with advertising.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

U.S. TV Networks Insist On MRC Nielsen Review/ RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

—————————————————–

July 27, 2021

Today on RBDR: America’s television networks have complained about Nielsen’s TV research numerous times in the past 25 years. Now, the owners of the networks – Disney, ViacomCBS, NBCUniversal and Fox Corp. – have asked the Video Advertising Bureau to call the Media Research Council to yank the Nielsen’s accreditation.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RBDR

NBCU and Fox Create TV Viewing Measurement | RBDR

May 18, 2017. Today on RBDR:

1) NBCUniversal and Fox Network Group each told their Upfront Meeting attendees that they have collaborated with Moat Analytics to create a comprehensive and complete (live, linear and digital) TV measurement system.

2) Nielsen is responding to customers of its TV measurement services by installing 15,000 TV meters into 7,000 homes in 140 markets that currently use paper diaries and Set-Top Boxes for measurement.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Why Hispanic Research is Changing the MR Marketplace | RBDR

January 12th, 2016. Today on RBDR:

1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco.

2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

NBCU tested cross-platform ad measures, mobile at Sochi (RBDR–5/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) NBCUniversal’s “other” research during its coverage of the Sochi Winter Olympics involved pilot tests of two Nielsen capabilities to capture consumer exposure to several national TV campaigns and to measure mobile viewing. 2) Brand engagement controversy differences are about what should be measured. BrandKeys founder & President Robert Passikoff shared his points of view.