MRD – Page 5 – RFL Communications, Inc.

January 20, 2014January 21, 2014 Bob Lederer RFL Communications, Inc.

Pew expands pct. of mobile calls in phone interviewing; Google’s acquisition of Nest could open new information trails; New Product from 24Tru (RBDR–1/20/2014), sponsored by Decision Analyst

1) Pew Research Center is altering its proportion of mobile phone and landline interviews when it conducts telephone research. 2) Google’s acquisition of Nest opens up a world of new information trails from people’s homes. 3) Some argue that there are too many MR innovations and not enough understanding of how they work best. But, that’s not slowing MR innovations, and RBDR spotlights three of them,(including 24Tru and Tag-Man) today.

Decision Analyst President & CEO Jerry Thomas invites you to read his
new thought piece about Brand Strategy. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

January 16, 2014 Bob Lederer RFL Communications, Inc.

Stabilizing Sample Pricing explained; UK agency issues Analytic Challenges; Michalis Michael urges serious client insight execs to seek social media help (RBDR–1/16/2014)

Today: 1) Federated Sample CEO Patrick Comer explains the improving pricing in the sampling business.

2) The British Technology Strategy Board has issued innovation challenges requested by high-profile businesses (e.g., Simon Cowell, Penguin Random House publishing and the British film Institute).

3) DigitalMR Ltd.’s Michalis Michael encourages serious consumer insights executives to seek out expertise if they want to integrate social media with their traditional MR work.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

January 14, 2014January 14, 2014 Bob Lederer RFL Communications, Inc.

Bruce Temkin’s CX projections; MFour “Survey on the Go” mobile app improves polling; France fines Google (RBDR–1/14/2014)

Today: 1) Bruce Temkin, who is establishing himself as THE Customer Experience (CX) expert, releases several thoughtful projected CX changes inside businesses during 2014.
2) Public Opinion Strategies discusses the very positive advantages it found in its polling through the use of MFour’s new mobile app. 3) France’s CNIL privacy unit fined Google 150,000 Euros for ignoring implementation of the country’s consumer privacy protection requirements.

Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

January 13, 2014 Bob Lederer RFL Communications, Inc.

TiVo study of binge and videostream viewing; Good & Bad of marketing/predictive analytics with marketing research (RBDR–1/13/2014)

Today on RBDR…

1) Tivo decided to study the new television phenomenon known as “binge viewing,” and to delve into the relatively new streaming-video-viewing trend.

2) Marketing authority and Black Ink President Jeff Winsper speaks about the threat posed by and positive potential opportunities for MR offered by marketing/predictive analytics.

Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

January 9, 2014 Bob Lederer RFL Communications, Inc.

“Jelly” crowdsourcing for mobile users’ “search” queries; Bill Harvey discusses media research ROI (RBDR–1/09/2014)

Today: 1) Crowdsourcing may gain some credibility from the launch by a Twitter co-founder, Biz Stone of Jelly, a free downloadable app that will enable mobile phone users to gain answers to their questions from their social media networks, including Twitter and Facebook. It is supposed to divert from Internet searches. 2) Bill Harvey, one of media research’s most innovative, ingenious minds for over two decades, explains to Bob Lederer both sides of the issue of implementing and relying on ROI in media research buys.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)