Bob Lederer RFL Communications, Inc.

Today is Data Privacy Day around the world; 2014: Will it be the Year of Data Analytics for marketers? Corporate Data Quality around the world is shockingly “poor,” says Experian Data Quality white paper (RBDR–1/28/14)

Today on RBDR, sponsored by KL Communications (http://www.klcommunications.com):

1) On global Data Privacy Day, MRA releases its Top 10 U.S. government officials who are involved and committed to the cause of consumer privacy. 2) The State of Marketing Report from Salesforce and ExactTarget makes the case that 2014 could be The Year of Data Analytics for Marketers. 3) Experian Data Quality’s “State of Data Quality White Paper” calls into question the quality of company data. On example from this damning report: U.S. companies believe 25% of their data is inaccurate. Think about that for a moment.

KL Communications, THE expert in Customer Co-Creation, has proprietary its CrowdWeaving platform that is powering the next generation of online insight communities.

To read KLC CEO Kevin Lonnie’s penetrating thoughts on the opportunities and implications of customer co-creation for MR, visit
http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Microsoft’s Reed Cundiff reveals and explains the merger of Big Data & internal attitude/behavior data (RBDR–1/27/2014)

Today, sponsored by KL Communications (http://www.klcommunications.com):

Everyone in the MR industry is talking about Big Data, but where are the successful implementations occurring? At ESOMAR’s 2013 Annual Congress, Microsoft GM Reed Cundiff and InfoTools’ Patricio Pagani shared Microsoft’s step-by-step Big Data implementation. Cundiff spoke with RBDR about the process.

KL Communications is THE expert in Customer Co-Creation, whose proprietary CrowdWeaving platform powers the next generation of online insight communities.

To read KLC CEO Kevin Lonnie’s penetrating thoughts on the opportunities and implications of customer co-creation for MR, visit:
http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

You can learn more about Microsoft’s Big Data initiative by visiting RFLOnline.com, clicking on the “Subscribe” link, filling in your contact information and requesting a sample issue of Research Conference Report.

Bob Lederer RFL Communications, Inc.

Mobile MR value w/illiterate, poor; 78% of retailers benefitting from data analysis; Vision Critical IPO coming? CEOs need to become Consumer Engagement Officers and to speak with consumers (RBDR — 1/23/2014)

Today, sponsored by Decision Analyst:
1) Mobile market research is opening doors to the illiterate and impossibly poor around the world.
2) The Economist Intelligence Unit study of retailers shows an overwhelming percentage are receiving positive ROI from their investment in strategic data analysis.
3) Is Vision Critical preparing for an IPO? Speculation about that is based on the sale of $10.5 million by a top executive.
4) The Edelman Trust Barometer for 2014 recommends that top company executives assume the mantle of Consumer Engagement Officer.

Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

What will be the MR Impact from Wearable Technology? India’s complex TV ratings transfer from TAM (Kantar & Nielsen) to BARC & Mediametrie; Google appealing France’s privacy fine (RBDR–1/22/2014)

Today: 1) C+R SVP Bob Relihan examines wearable technology and how it might impact traditional market research.

2) India is preparing to undergo a change of TV rating meter services, but guidelines instituted behind this change may wreak havoc this year.

3) Google will appeal the France CNIL 150,000 Euro fine for ignoring privacy guidelines.

Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

———————————————————————————————

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Proposed additional CX Metric: “Customer Effort;” Rentrak signs up CBS; Kelley Styring comments on coping with MR Innovation (RBDR–1/21/2014), sponsored by Decision Analyst

Today:

1) On her “Impact Blog,” Impact Learning Systems International’s Monica Postell makes a solid case to incorporate “Customer Effort” as a new CX metric.

2) Rentrak made great financial and media strides in signing up CBS to its StationView Essentials service.

3) InsightFarm’s Kelley Styring speaks up with her opinion about the pace and opportunities available through market research innovations.

Decision Analyst President & CEO Jerry Thomas invites you to read his
new thought piece about Brand Strategy. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

———————————————————————————————

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)