Bob Lederer RBDR

How to Recruit Our Next Generation of Researchers | RBDR

November 10, 2017. Today on RBDR:

Bob Lederer reintroduces his idea for recruitment of the next generation of market researchers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Marketing vs MR: Does Anyone on the Outside Know the Difference? | RBDR

November 6, 2017. Today on RBDR:

Marketing Research versus Marketing.The distinction is undetected by government agencies and, even worse, consumers as a group do not understand it. At the same time, consumers don’t seem to like what they see from the most visible MR to which they are exposed, polling.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

7 Hidden Habits of New Insights Professionals | RBDR

October 25, 2017. Today on RBDR:

The head of research at 1-800-CONTACTS, Neil Wieloch, blogs about “The Seven Hidden Habits of the New Insights Professional” on Forbes.com.

Find the article by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

A Perspective on the Research Now – SSI Merger | RBDR

October 23, 2017. Today on RBDR:

What can we make of the announced Research Now – SSI merger? Bob Lederer shares his thoughts.

Find more details on the merger by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Deep Qual Study into Client-Supplier Relationships | RBDR

August 14, 2017. Today on RBDR:

A discussion with David Harris, who is designing and spearheading a qualitative study of client research buyer attitudes towards their suppliers and how to become one of their preferred customers.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider contacting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about Bill’s proposed speech, click here. To take Bill up on his offer, email him today.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.