Bob Lederer RFL Communications, Inc.

China media: Big Data jacks up programmatic buying (RBDR–6/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Tremor Video’s MRC accreditation for VideoHub video video advertising metrics has been “continued.” 2) China’s NDP Media claims that Big Data injection into programmatic buying makes advertising choices faster and better. 3) Field Agent CEO Rick West explains to RBDR why the research industry’s fast-paced mobile research initiatives make sense.

Bob Lederer RFL Communications, Inc.

Tim Macer tells RBDR realities of technology on our MR (RBDR–6/5/2014)

Thursday June 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Schlesinger Associates and M/A/R/C Research launch and fund the Young Professionals Grant, which will allow 10 qualitative researchers, 35-years-old and younger, to attend the QRCA Annual Conference in New Orleans this fall.

2) The House of Representatives slashed the White House’s $1.211 billion request to fund the Census Bureau in 2015. Perhaps surprisingly, Democrats joined the GOP in redirecting nearly $250 million of that request for their own pet projects, which could leave the American Community Survey and testing for the 2020 Census short of its needs.

(Howard Feinberg’s fascinating, detailed analysis of this situation: http://www.marketingresearch.org/news/2014/05/30/house-guts-census-funding-for-fy2015)

3) The research industry’s unquestioned technology expert, Tim Macer, joins RBDR for a conversation about the state of technology in MR.

Bob Lederer RFL Communications, Inc.

General Mills Ryan Backer on Mobile MR improvement (RBDR–6/4/2014)

Wednesday June 4 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

General Mills’ Consumer Insights Manager, Emerging Technologies, Ryan Backer discussed the improvements needed to be made by purveyors of mobile research.

Here’s the link to the “Cloud”: https://cloud.real.com/s/vnQ9cR

Bob Lederer RFL Communications, Inc.

Mobile mkters leverage metrics better; Toluna’s Haney on mobile MR (RBDR–5/30/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) Ifbyphone’s “2014 State of Marketing Measurement” survey shows marketers who are deeply into mobile marketing are leading the way in leveraging marketing metrics. 2) Toluna SVP Product Marketing Carol Haney shares unique insights about the unique and worthwhile uses of mobile research.

Today’s RBDR link “in the cloud”: https://cloud.real.com/s/ZERfyQ

Bob Lederer RFL Communications, Inc.

White House consumer privacy report; 3 unique mobile MR applications (RBDR–5/5/2014)

Monday May 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A long-anticipated White House report on data privacy protection contains six recommendations to protect U.S. and foreign individuals.

2) “4 Things You Didn’t Know You Could Do With Mobile Research” actually contains three that you and we haven’t heard before, but it is till worth “Googling.”

3) If you have any doubts about marketing research as your current career choice, consider the case of Ford Motor Company’s new CEO, Mark Fields.