Bob Lederer RFL Communications, Inc.

Connected TV Can Reach Undecided Voters / RBDR

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August 21, 2019

Today on RBDR: Connected TV can effectively “reach,” educate and potentially indoctrinate “GenZennials” – individuals under 18 plus a portion of Millennials (18-29). Connected TV could influence the large percentage of GenZennials who intend to vote in the 2020 primaries and presidential election, even establish party loyalties.

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Bob Lederer RBDR

Commentary on 2018 Election Polling | RBDR

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October 3, 2018. Today on RBDR:

Polling for every election faces down the same essential problem: turnout. What are the polling variables that are unique to this year’s polling work and will ultimately establish actual turnout?

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Bob Lederer RBDR

MR Supports Nike/Kaepenick Campaign | RBDR

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September 12, 2018. Today on RBDR:

Nike’s new advertising campaign, starring Colin Kaepernick, has ignited a political reaction from conservatives who oppose the athlete’s kneeling during the playing of the national anthem prior to NFL games. However, public research makes a strong case that Nike could come out ahead even if there are protesters and boycotters.

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Bob Lederer RBDR

Progress by Polling Industry? (or Not) | RBDR

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January 22, 2018. Today on RBDR:

Polling was “fixed,” internationally, in 2017. So says a Kantar Lightspeed study. Or was it? Two U.S. polling experts question that. And a political poll from three very reputable U.S. companies has me wondering.

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Bob Lederer RBDR

Old Spice survey discovers 82% fib on social media | RBDR

April 24, 2017. Today on RBDR:

1) The Israeli Science Ministry creates a consortium that claims to have developed an algorithm that can predict future viewing of TV programs.

2) P&G’s Old Spice brand discovers a stunning social media revelation concerning the behavior of Millennial males on social media: most of them regularly lie.

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