Influencers brands hate dealing with. Native Apps may help mobile surveys. (RBDR 07.20.2016)

Today on RBDR:

1) Detailing the four types of online influencers that brands supposedly hate to deal with.

2) There are signs that online surveys on smartphones are running a rocky course, but MFour Mobile Research’s Chris St. Hilaire says there is a practical solution: Native Apps.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

IBM surveys Millennial employees for demographic insights. (RBDR 06.02.2016)

Today on RBDR:

Researchers are paying closer and closer attention to Millennials, and their thoughts and feelings on various issues, problems and situations. In the case of IBM, they’re going a step further with their Millennial employees, assessing their present and ever-growing importance on many levels…and other companies may be ready to follow IBM’s lead.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Info Age less relevant than 80s Industrial Age? 5 Key Future Points for MR Pros. (RBDR 04.11.2016)

Today on RBDR:

1) This past Sunday’s “Fareed Zakaria GPS” contained a mini-debate about the relative lack of impact from the current information age comparatively speaking with the 1890s Industrial Age. We recommend viewing this 8-minute segment. Watch it by clicking here.

2) An ESOMAR webinar focused on key issues around the future of market researchers, and came up with five key points.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Hoffman on advertiser delusions. Facial/emotional recognition in video games. (RBDR 03.03.2016)

Today on RBDR:

1) Advertising expert Bob Hoffman outlines three delusions that advertisers have that are holding the industry back.

2) Affectiva incorporates its facial coding and emotion detection technologies into video games.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

Don’t search for today’s RBDR! Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Denny’s MR figures out Millennials. Sticking point for dunnhumby buyers. (RBDR 9.16.2015)

Today on RBDR: 1) Burshek Research and Consulting explains research’s role in effecting a turnaround with Millennials and the nature market. 2) dunnhumby has been put up for sale by Tesco, but the giant UK supermarket chain is insisting as part of the deal that the new owner renegotiate terms with Tesco, provider of more than half of dunnhumby revenues, within 5 years.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and for important details about Co-Creation’s research advantages, please visit:
klcommunications.com/whitepaper.pdf.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE