Bob Lederer RFL Communications, Inc.

Limited ’14 MR hiring is predicted; Corp’s data effectiveness limited (RBDR–6/24/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) 12% of marketing and advertising agencies will be hiring during the second half of 2014, but only 10% of them plan to hire market researchers. 2) Corporations in Europe and the U.S. admit their priority with data is avoiding a data breach versus its use to effectively build key elements of the business. 3) The Democratic nominee for Lieutenant Governor in Iowa this fall is the former founder and President of an Iowa market research agency.

Bob Lederer RFL Communications, Inc.

Israelis survey Iranians; Dinner Lab seeks to become restaurant radar (RBDR–6/9/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) In the most unusual of polls, Israeli researchers polled Irananians on the telephone. 2) Marketers says they are unable to judge their impact on their businesses. 3) Dinner Lab wants to be the radar desperately needed by the restaurant industry to understand consumer tastes and preferences in major cities around the U.S.

Bob Lederer RFL Communications, Inc.

Tim Macer tells RBDR realities of technology on our MR (RBDR–6/5/2014)

Thursday June 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Schlesinger Associates and M/A/R/C Research launch and fund the Young Professionals Grant, which will allow 10 qualitative researchers, 35-years-old and younger, to attend the QRCA Annual Conference in New Orleans this fall.

2) The House of Representatives slashed the White House’s $1.211 billion request to fund the Census Bureau in 2015. Perhaps surprisingly, Democrats joined the GOP in redirecting nearly $250 million of that request for their own pet projects, which could leave the American Community Survey and testing for the 2020 Census short of its needs.

(Howard Feinberg’s fascinating, detailed analysis of this situation: http://www.marketingresearch.org/news/2014/05/30/house-guts-census-funding-for-fy2015)

3) The research industry’s unquestioned technology expert, Tim Macer, joins RBDR for a conversation about the state of technology in MR.

Bob Lederer RFL Communications, Inc.

General Mills Ryan Backer on Mobile MR improvement (RBDR–6/4/2014)

Wednesday June 4 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

General Mills’ Consumer Insights Manager, Emerging Technologies, Ryan Backer discussed the improvements needed to be made by purveyors of mobile research.

Here’s the link to the “Cloud”: https://cloud.real.com/s/vnQ9cR

Bob Lederer RFL Communications, Inc.

Mu Sigma’s decision scientists; Vision One claims 30% TV ad wastage (RBDR–6/3/2014)

Tuesday June 3 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Mu Sigma’s core business leads decision sciences and analytic solutions, but its added focus in development of decision scientists.

2) London’s Vision One advertising researcher claims to have reduced advertising waste on TV to 30%, eve down to 10% at times.

3) The Cleveland Indians applied Tobii Glass on fans to discover the location of the most viewed advertisements in Progressive Field, the impact of the scoreboard and appropriate pricing.

Here is today’s “Cloud” link: https://cloud.real.com/s/9idQQR