Bob Lederer RFL Communications, Inc.

Mobile MR value w/illiterate, poor; 78% of retailers benefitting from data analysis; Vision Critical IPO coming? CEOs need to become Consumer Engagement Officers and to speak with consumers (RBDR — 1/23/2014)

Today, sponsored by Decision Analyst:
1) Mobile market research is opening doors to the illiterate and impossibly poor around the world.
2) The Economist Intelligence Unit study of retailers shows an overwhelming percentage are receiving positive ROI from their investment in strategic data analysis.
3) Is Vision Critical preparing for an IPO? Speculation about that is based on the sale of $10.5 million by a top executive.
4) The Edelman Trust Barometer for 2014 recommends that top company executives assume the mantle of Consumer Engagement Officer.

Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

What will be the MR Impact from Wearable Technology? India’s complex TV ratings transfer from TAM (Kantar & Nielsen) to BARC & Mediametrie; Google appealing France’s privacy fine (RBDR–1/22/2014)

Today: 1) C+R SVP Bob Relihan examines wearable technology and how it might impact traditional market research.

2) India is preparing to undergo a change of TV rating meter services, but guidelines instituted behind this change may wreak havoc this year.

3) Google will appeal the France CNIL 150,000 Euro fine for ignoring privacy guidelines.

Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

———————————————————————————————

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Proposed additional CX Metric: “Customer Effort;” Rentrak signs up CBS; Kelley Styring comments on coping with MR Innovation (RBDR–1/21/2014), sponsored by Decision Analyst

Today:

1) On her “Impact Blog,” Impact Learning Systems International’s Monica Postell makes a solid case to incorporate “Customer Effort” as a new CX metric.

2) Rentrak made great financial and media strides in signing up CBS to its StationView Essentials service.

3) InsightFarm’s Kelley Styring speaks up with her opinion about the pace and opportunities available through market research innovations.

Decision Analyst President & CEO Jerry Thomas invites you to read his
new thought piece about Brand Strategy. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

———————————————————————————————

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Pew expands pct. of mobile calls in phone interviewing; Google’s acquisition of Nest could open new information trails; New Product from 24Tru (RBDR–1/20/2014), sponsored by Decision Analyst

1) Pew Research Center is altering its proportion of mobile phone and landline interviews when it conducts telephone research. 2) Google’s acquisition of Nest opens up a world of new information trails from people’s homes. 3) Some argue that there are too many MR innovations and not enough understanding of how they work best. But, that’s not slowing MR innovations, and RBDR spotlights three of them,(including 24Tru and Tag-Man) today.

Decision Analyst President & CEO Jerry Thomas invites you to read his
new thought piece about Brand Strategy. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

—————————————————————————————————————————-

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Stabilizing Sample Pricing explained; UK agency issues Analytic Challenges; Michalis Michael urges serious client insight execs to seek social media help (RBDR–1/16/2014)

Today: 1) Federated Sample CEO Patrick Comer explains the improving pricing in the sampling business.

2) The British Technology Strategy Board has issued innovation challenges requested by high-profile businesses (e.g., Simon Cowell, Penguin Random House publishing and the British film Institute).

3) DigitalMR Ltd.’s Michalis Michael encourages serious consumer insights executives to seek out expertise if they want to integrate social media with their traditional MR work.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)