LRW – RFL Communications, Inc.

October 23, 2019October 22, 2019 Bob Lederer RFL Communications, Inc.

LRW Strategy Behind Acquisition Spree / RBDR

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October 23, 2019

Today on RBDR: RBDR smells a story when a research agency, particularly one with a progressive tinge, accelerates its course with a steady flow of acquisitions. Lieberman Research Worldwide has made four this year and six in the past 24 months, prompting us to speak with LRW President & COO Jeff Reynolds.

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July 16, 2015 Bob Lederer RBDR

Mkters drift to 1st party data. Enhancing female empowerment. (RBDR 7.16.2015)

Today on RBDR: 1) Study reports that the most successful data-driven marketers are increasingly relying on first party data. [Link to story: http://prwire.com.au/pr/52534/study-finds-marketers-with-the-most-profitable-data-driven-campaigns-embrace-first-party-data-as-their-top-choice%5D 2) Professor Andrea Lodi is coming to École Polytechnique de Montréal and receiving $22 million to invest over the next decade to solve Big Data and converting it into knowledge for organizations, companies and people. 3) Ipsos OTX CEO Shelley Zalis launches TFQ Ventures to expand women’s empowerment in their professional careers.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

Check out LRWOnline.com, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)

July 15, 2015 Bob Lederer RBDR

MR specialties found wanting. PepsiCo innovation rebound. (RBDR 7.15.2015)

Today on RBDR: 1) Millward Brown’s study shows marketers realize the importance of understanding customer psychology, but uncertainty whether they are using the correct research methods to reach consumers. 2) A Simply Measured project shows companies’ uncertainty about where to position their social media department, how big the department should be and its structure. 3) PepsiCo CEO Indra Nooyi told Wall Street analysts how innovation has been revamped in the last eight years to the benefit of PepsiCo brands.