Lieberman Research Worldwide – RFL Communications, Inc.

October 23, 2019October 22, 2019 Bob Lederer RFL Communications, Inc.

LRW Strategy Behind Acquisition Spree / RBDR

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October 23, 2019

Today on RBDR: RBDR smells a story when a research agency, particularly one with a progressive tinge, accelerates its course with a steady flow of acquisitions. Lieberman Research Worldwide has made four this year and six in the past 24 months, prompting us to speak with LRW President & COO Jeff Reynolds.

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July 19, 2017August 3, 2017 Bob Lederer RBDR

Clustering Twitter Users into Demo-definable Groups | RBDR

July 19, 2017. Today on RBDR:

1) Penn State researchers are studying how to make demographic sense of Twitter users in groups so that these can be sliced and iced demographically.

2) MarketResearchCareer’s annual supplier study is out and we zero in on the choices of 3,200 respondents in Thought Leadership, Unique Methodologies, and Quality Deliverables among full-service agencies, qualitative agencies, syndicated providers, online sample and online survey software.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s work that has led to developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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August 11, 2015 Bob Lederer RBDR

2020 Research continuing innovation. Lieberman Rsch WW virtual reality breakthru. (RBDR 8.11.2015)

Today on RBDR: 1) A look at the continuing innovation push by 2020 Research, most recently for dial testing and an Apple Watch App specifically designed for market research. 2) Lieberman Research Worldwide has discovered the incredible power of Virtual Reality both for research and non-research situations. President David Sackman explained.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit:

http://www.PrecisionOpinion.com/TCPA-Compliance/

July 16, 2015 Bob Lederer RBDR

Mkters drift to 1st party data. Enhancing female empowerment. (RBDR 7.16.2015)

Today on RBDR: 1) Study reports that the most successful data-driven marketers are increasingly relying on first party data. [Link to story: http://prwire.com.au/pr/52534/study-finds-marketers-with-the-most-profitable-data-driven-campaigns-embrace-first-party-data-as-their-top-choice%5D 2) Professor Andrea Lodi is coming to École Polytechnique de Montréal and receiving $22 million to invest over the next decade to solve Big Data and converting it into knowledge for organizations, companies and people. 3) Ipsos OTX CEO Shelley Zalis launches TFQ Ventures to expand women’s empowerment in their professional careers.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

Check out LRWOnline.com, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)

July 15, 2015 Bob Lederer RBDR

MR specialties found wanting. PepsiCo innovation rebound. (RBDR 7.15.2015)

Today on RBDR: 1) Millward Brown’s study shows marketers realize the importance of understanding customer psychology, but uncertainty whether they are using the correct research methods to reach consumers. 2) A Simply Measured project shows companies’ uncertainty about where to position their social media department, how big the department should be and its structure. 3) PepsiCo CEO Indra Nooyi told Wall Street analysts how innovation has been revamped in the last eight years to the benefit of PepsiCo brands.