Bob Lederer RBDR

FB redefines Cost-per-click. Cardlytics movie MR put to test. (RBDR 7.13.2015)

Today on RBDR: 1) Facebook’s redefined “Cost-per-Click” focuses on websites and apps to improve its impact against advertisers’ objectives. 2) Great evidence that Millennials can best be reached for research via mobile services. 3) Unique research capabilities with movie-goers, whether they purchase online or offline, is being offered by Cardlytics–and Palisades Media Group and The Weinstein Company see benefit in giving it a tryout. 4) PepsiCo’s head of North America Beverages Al Carey adds a unique responsibility.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

Check out LRWOnline.com, and for great insights into issues that deserve special attention visit LRWBlog.Net. (For instance, integrating multiple research technologies, a concern that expands every day.)

Bob Lederer RBDR

Client of the Year for Mobile MR, Neuroscience & Online Panels (RBDR 12.15.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: Research Business DAILY Report “Client of the Year Awards” are unveiled for the Mobile Research, Neuroscience and Online Panel categories.

Bob Lederer RFL Communications, Inc.

RBDR for August 12, 2013

As Web usage moves strongly to mobile devices, it’s reported that 61% of mobile users permit access to apps tracking their current locations. Marketers know customer purchase histories and elementary demographics, but their lack of understanding of social media participation & preferences leaves them with a very incomplete understanding of those customers. Kinesis Survey Technologies President Leslie Townsend is concerned about the research industry’s willingness to take necessary steps to stop continuing erosion of mobile survey completion rates.