Bob Lederer RFL Communications, Inc.

ThinkVine identifies correctable marketing mistake: devoting too much or too little too often to single marketing tool; CINT’s Bo Mattsson explains panel MR trends with large clients; IBM Interactive Experiences consultancy documents clients’ growing interest in CX (RBDR–1/30/14)

Today, sponsored by KL Communications (http://www.klcommunications.com):

1) ThinkVine provides more insight into correctable marketing mistakes.
2) IBM launches a new “Interactive Experience” consultancy that brings together design capabilities, user expertise expertise and research innovation and leadership.
3) CINT CEO Bo Mattsson discusses new trends in online panel research.

Look for our special RBDR Friday edition, January 31, featuring advertising experts who discuss the upcoming Super Bowl commercial extravaganza.

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KL Communications, THE expert in Customer Co-Creation, has proprietary a CrowdWeaving platform that is powering the next generation of online insight communities.

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To read KL Communications CEO Kevin Lonnie’s commentary on opportunities and implications of integrating customer co-creation into the MR realm, visit:

http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

An explanation why 70% of marketers failed in 2013; Second Screen participation (with TV) is at 42%–and rapidly expanding; WPP CEO Sir Martin Sorrell says opt-out no longer works for data collectors (RBDR–1/29/2014)

Today, sponsored by KL Communications (http://www.klcommunications.com):
1) A Fournaise Marketing Group’ study says 70% of all marketers failed to meet their business goals in 2013.
2) Second Screeners (already 42% of consumers) say it strengthens their connection with TV programs they like to watch.
3) Millward Brown is predicting that multi-screen usage will become a dominant factor in 2014.
4) WPP CEO Sir Martin Sorrell says data collectors need to do away with opt-out and that businesses need to educate consumers about the benefits of Big Data.
5) Nielsen, in line with its FTC agreement allowing the acquisition of Arbitron, contracts with comScore to tap into —-Arbitron PPM TV and radio data.

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KL Communications, the EXPERT in Customer Co-Creation, has proprietary a CrowdWeaving platform that is powering the next generation of online insight communities.

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To read what KLC CEO Kevin Lonnie has to say about opportunities and implications of integrating customer co-creation into the MR realm, visit:

http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

——————————————————————–
Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Today is Data Privacy Day around the world; 2014: Will it be the Year of Data Analytics for marketers? Corporate Data Quality around the world is shockingly “poor,” says Experian Data Quality white paper (RBDR–1/28/14)

Today on RBDR, sponsored by KL Communications (http://www.klcommunications.com):

1) On global Data Privacy Day, MRA releases its Top 10 U.S. government officials who are involved and committed to the cause of consumer privacy. 2) The State of Marketing Report from Salesforce and ExactTarget makes the case that 2014 could be The Year of Data Analytics for Marketers. 3) Experian Data Quality’s “State of Data Quality White Paper” calls into question the quality of company data. On example from this damning report: U.S. companies believe 25% of their data is inaccurate. Think about that for a moment.

KL Communications, THE expert in Customer Co-Creation, has proprietary its CrowdWeaving platform that is powering the next generation of online insight communities.

To read KLC CEO Kevin Lonnie’s penetrating thoughts on the opportunities and implications of customer co-creation for MR, visit
http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Microsoft’s Reed Cundiff reveals and explains the merger of Big Data & internal attitude/behavior data (RBDR–1/27/2014)

Today, sponsored by KL Communications (http://www.klcommunications.com):

Everyone in the MR industry is talking about Big Data, but where are the successful implementations occurring? At ESOMAR’s 2013 Annual Congress, Microsoft GM Reed Cundiff and InfoTools’ Patricio Pagani shared Microsoft’s step-by-step Big Data implementation. Cundiff spoke with RBDR about the process.

KL Communications is THE expert in Customer Co-Creation, whose proprietary CrowdWeaving platform powers the next generation of online insight communities.

To read KLC CEO Kevin Lonnie’s penetrating thoughts on the opportunities and implications of customer co-creation for MR, visit:
http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

You can learn more about Microsoft’s Big Data initiative by visiting RFLOnline.com, clicking on the “Subscribe” link, filling in your contact information and requesting a sample issue of Research Conference Report.