Bob Lederer RBDR

Innovative startup MR agency, Mizzouri, enlists Kim Dedeker (RBDR 11.13.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Startup research agency, Mizzouri, opens its door with a prestigious management ream that includes former P&G research head & recent Kantar Americas Chair Kim Dedeker AND several extraordinary research methods and output. 2) Temkin Group announces its 3 2014 client award winners for great customer experiences. 3) SurveyMonkey enters the European market, first stop is Britain.

Bob Lederer RBDR

Harris Poll confirms MR undergrad potential. “Why” still hard w/shopper insights (RBDR 9/8/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR has encouraged the MR industry to actively pursue undergraduate students re MR and analytics as a career. A new Harris Poll shows 3 high schooler interests for college degrees could be a MR match.(http://www.marketwatch.com/story/survey-of-high-school-seniors-reveals-their-plans-for-the-future-that-may-help-bridge-the-skills-gap-2014-09-05) 2) A Unilever and Kantar presentation about shopper insights teaches several important things about the subject. (http://www.aaramshoppro.com/2014/09/unilever-scores-with-in-moment-research.html) 3) Lightspeed finally merges with GMI and the owner of a market research company her intent to run for the office of mayor of Nashville.

Bob Lederer RFL Communications, Inc.

Study shows why brands can not afford to ignore customer social media complaints; Eric Salama, Part 2: the likely major change in MR this year (RBDR–4/8/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Two studies RBDR noted last week shows fewer of the fastest growing companies are paying attention to customer complaints on Twitter. Now, a new study shows the peril those companies may be put themselves in because consumers base their purchasing decisions on their brand interactions, and bad experiences need to be dealt with. 2) Part 2 of RBDR’s conversation with Kantar CEO Eric Salama. Hear what he thinks is the likely THE major development in research in 2014, plus a new way of considering respondents’ interests.

Bob Lederer RFL Communications, Inc.

ONLY 11% of marketing decisions use data; Kantar’s Eric Salama joins RBDR (RBDR–4/7/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) An August 2012 study says marketers make only 11% of their decisions using data, which is largely corroborated by 2014 research. There is bad and good in this shocking reality. 2) Kantar CEO Eric Salama discusses a handful of client-oriented research issues in the first of a two-party interview with RBDR’s Bob Lederer

Bob Lederer RFL Communications, Inc.

New era for online ad measurement is here; BrainJuicer’s Kearon speaks truth to power about MR versus management consulting: http://youtu.be/H0-OWJPPtLc

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Twitter TV Measurement extends its coverage from the UK & Spain to the Nordics, Russia, part of Africa and SE Asia. 2) Media Research Council approves standards for online advertising viewable impression measurement. 3) John Kearon shares his wisdom about HOW market research can get a substantial piece of the research pie currently controlled by consultancies, which reap 10 times the revenue of market research in the U.S.