Consumer Change Is Driving MR Projects Inside / RBDR

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October 12, 2021

Today on RBDR: InnovateMR SVP Global Innovation & Product Strategy Amanda Keller-Grill spells out the burgeoning research industry request for ability to do more internally-generated project work, with upgrades in agile survey creation, sample procurement, fraud mitigation and reporting. InnovateMR has taken a bold step in that direction.

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What Is Blockchain’s Realistic MR Role? | RBDR

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May 21, 2019

Today on RBDR: What is blockchain, what role might it play and what could its potential be in the research industry? Innovate MR CRO Lisa Wilding-Brown, GBRN Executive Director Andrew Cannon and Opinions LTD collaborated on a 1,000-person survey to uncover some answers.

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Could Mobile Be One of Survey MR’s Last Chances? | RBDR

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May 16, 2018. Today on RBDR:

InnovateMR’s Chief Research Officer Lisa Wilding-Brown blogged for Women In Research about the great opportunity and unseen importance of mobile research in turning around the long-decaying respondent cooperation problem.

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Technical Add-Ons to Detect Sampling Fraud | RBDR

June 15, 2017. Today on RBDR:

1) Recommended technical improvements to surveys to protect and deter sampling fraud, from InnovateMR.
2) A healthy year in Germany for new market research jobs.
3) Facebook introduces a live advertising campaign optimization tool based on data and purchase value.

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Mobile marketing impact. SurveyMonkey talks figures. Flaws facing sampling firms. (RBDR 04.05.2016)

Today on RBDR:

1) Some facts about the impact marketers can gain if they focus on mobile marketing, from Northwestern University Kellogg School of Marketing.

2) SurveyMonkey has made it a point not to say much of anything outside of their press releases, but CEO Zander Lurie answered questions on Quora in great detail.

3) There are two major technical deficiencies facing all sampling companies, which InnovateMR co-founder Matt Dusig says must be resolved.

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling.

You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Read it at this link.

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