Bob Lederer RFL Communications, Inc.

What Covid Did To Research Project Managers / RBDR

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January 13, 2022

Today on RBDR: InnovateMR’s Lead Client Services Manager, Aamod Tyagi,summarizes changes that research project managers have had to handle and adjust to after the Coronavirus hit. One, in particular, is the credibility of respondents and their input.

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Bob Lederer RFL Communications, Inc.

Consumer Change Is Driving MR Projects Inside / RBDR

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October 12, 2021

Today on RBDR: InnovateMR SVP Global Innovation & Product Strategy Amanda Keller-Grill spells out the burgeoning research industry request for ability to do more internally-generated project work, with upgrades in agile survey creation, sample procurement, fraud mitigation and reporting. InnovateMR has taken a bold step in that direction.

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Bob Lederer RFL Communications, Inc.

What Is Blockchain’s Realistic MR Role? | RBDR

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May 21, 2019

Today on RBDR: What is blockchain, what role might it play and what could its potential be in the research industry? Innovate MR CRO Lisa Wilding-Brown, GBRN Executive Director Andrew Cannon and Opinions LTD collaborated on a 1,000-person survey to uncover some answers.

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Bob Lederer RBDR

Could Mobile Be One of Survey MR’s Last Chances? | RBDR

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May 16, 2018. Today on RBDR:

InnovateMR’s Chief Research Officer Lisa Wilding-Brown blogged for Women In Research about the great opportunity and unseen importance of mobile research in turning around the long-decaying respondent cooperation problem.

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Bob Lederer RBDR

Technical Add-Ons to Detect Sampling Fraud | RBDR

June 15, 2017. Today on RBDR:

1) Recommended technical improvements to surveys to protect and deter sampling fraud, from InnovateMR.
2) A healthy year in Germany for new market research jobs.
3) Facebook introduces a live advertising campaign optimization tool based on data and purchase value.

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