Bob Lederer RBDR

Jeff Bezos Advises Launching Marketing Fast | RBDR

June 5, 2017. Today on RBDR:

1) Expert advice about launching marketing initiatives from Jeff Bezos and Scott Gillum makes the point that kicking off the campaign with 70% of the information and insights believed necessary makes more economic sense than moving too slowly.

2) Nester’s seven-year media study shows the ROI for television advertising consistently outperforms digital advertising, print or radio.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more at Symmetric’s website.

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Bob Lederer RBDR

IBM surveys Millennial employees for demographic insights. (RBDR 06.02.2016)

Today on RBDR:

Researchers are paying closer and closer attention to Millennials, and their thoughts and feelings on various issues, problems and situations. In the case of IBM, they’re going a step further with their Millennial employees, assessing their present and ever-growing importance on many levels…and other companies may be ready to follow IBM’s lead.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

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Bob Lederer RBDR

C-suite difficulty in personalizing marketing. Vegas MR firm wins data lawsuit. (RBDR 04.07.2016)

Today on RBDR:

1) There is some consensus about the difficulty consumer companies have when they say they want to personalize their marketing. It is possible, but not without significant changes in corporate culture and implementation of technology.

2) Research agencies are probably pretty comfortable when they begin a research project, with people, processes and institutions in place, but what happens if there is a deliberate data collection breach? A Las Vegas MR agency sued and won a judgement against a local data collector for 2015 falsification of data and related damages.

  • (Our thanks to Kelley Styring for bringing this story to the attention of RBDR.)

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Read it at this link.

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Bob Lederer RBDR

Report on importance of video content to MR. Part 2 of IBM Watson CMO interview. (RBDR 03.30.2016)

Today on RBDR:

1) TalkWalker’s report, “Why Visual Listening is the Next Big Thing for Marketing,” explains the importance and value for marketers of assessing video content. Read this report by clicking the link here.

2) RBDR Producer Bob Lederer concludes our exclusive, in-depth interview with IBM Watson CMO Stephen Gold.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have WIRe as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

Bob Lederer RBDR

RFL on BOSS Academy Radio. Exclusive interview with IBM Watson CMO. (RBDR 03.29.2016)

Today on RBDR:

1) RBDR Producer Bob Lederer appeared on Paul Kirch’s BOSS Academy Program last week. The link to watch/listen to this show is here.

2) RBDR presents Part 1 of our exclusive, in-depth interview with IBM Watson CMO Stephen Gold.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program. To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.