Bob Lederer RBDR

Plugging smartphones’ many data leaks. How IBM Watson aids users. (RBDR 11.18.2015)

Today on RBDR:

1) Northeastern University Assistant Professor David Choffnes and his team have discovered leaks from smartphones and a solution to identify and close them. (Link to this story here.)

2) First inside story published detailing how IBM Watson boosts capabilities of startup companies that integrate it into their business. (Link to this story here.)

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Bob Lederer PRVR

Google Genomics. Watson & genetics. Pharmacos: PROs, personalized med (PRVR 11.17.14)

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Pharma Research VIDEO Report, a co-partnered production with the Pharmaceutical Marketing Research Group, is sponsored this week by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

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On this PRVR:

1) Google Genomics plans to store individuals’ genomes in the cloud, where they can be analyzed en masse by healthcare researchers.
Link: http://bigthink.com/ideafeed/for-new-era-of-personalized-medicine-google-to-store-individual-genomes-in-the-cloud

2) The IBM Watson program has invested in Pathway Genomics, which will use Watson’s computing prowess to offer a consumer app that can provide answers to personal health questions.
Link: http://www.thestreet.com/story/12950769/1/how-ibm-and-watson-plan-to-use-your-genetic-code-to-help-you-live-longer.html

3) Except for Jannsen, Novartis and Roche, few of the top 12 pharmaceutical companies are commercially ready for a personalized medicine business model
Link: http://www.diaceutics.com/new-report-reveals-most-leading-pharma-companies-still-not-commercially-ready-personalized-medicine

4) Patient Reported Outcomes (PROs) are of interest to pharmaceutical companies in their marketing strategies, but they are not finding buy-in from regulatory agencies.
LInk: http://www.marketwired.com/press-release/drug-makers-report-average-22-patient-reported-outcomes-endpoints-appear-on-final-product-1966590.htm

5) Sentrian’s remote patient intelligence platform plans to spot individuals’ impending health problems before they require hospitalization.
Link: http://www.prnewswire.com/news-releases/sentrian-the-worlds-first-remote-patient-intelligence-company-launches-to-eliminate-preventable-hospitalization-282122331.html

Bob Lederer RBDR

Impact on MR interests from GOP Senate. Biz finding social media use. (RBDR 11.4.2014)

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On today’s RBDR: 1) On Election Day in the U.S., MRA’s Howard Fienberg speculates about what Republican control of the U.S. Senate and House could lead to with respect to research’s legislative interests. (Link: http://www.marketingresearch.org/news/2014/10/27/election-2014-and-mr-what-the-results-may-bring-for-the-survey-opinion-and-marketing)
2) Former WMMB Director of MR Margaret Welke died last week. 3) A Harris Poll for Hootsuite’s Social Business Benchmark reports remarkably high percentages for corporations and what social media can do for them.

Bob Lederer RBDR

Online Brits not impacting brands. IBM Watson unleashed on research (RBDR 9/3/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Kantar Media TGI’s study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for Marketing Research focused on Fortune 500 use of social media shows huge buy-in of new social media platforms. 3) IBM’s Watson is being unleashed in the scientific world to show possibilities between chemical compounds and help scientists sift through tends of thousands of daily releases of papers.

Bob Lederer RFL Communications, Inc.

New MR tools: Curalate & IBM/Genesys; Ginny Valentine awards (RBDR–6/25/2014)

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Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

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Today: 1) Client and supplier market researchers’ attendance at IIEX in Atlanta demonstrates their intense interest in the 3Ts: new MR tools, techniques and technologies. 2) Curalate is helping marketers understand what visuals on social media sites like Instagram and Pinterest mean. 3) IBM and Genesys are partnering on a learning platform to transform understanding of customer experience. 4) The 3rd annual Ginny Valentine Awards for bravery in market research were announced last week.