Bob Lederer RBDR

Exclusive interview with GfK NA CEO on more use of passive data. (RBDR 11.04.15)

Quick programming note: the next edition of RBDR will be arriving this Friday, November 6th. There will be no new RBDR tomorrow, November 5th.

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Today on RBDR: GfK CEO for North America David Krajicek explains the dilemma from a GfK & IIR study into the future of research insights that shows client expecting much heavier use of passive data inside of two years. Yet, research agencies know the realities of that taking place in the anticipated two-year timeframe — and there is clear misalignment.

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Bob Lederer RBDR

Surprising MR collaboration in book MR. Ad blocking turns advertisers to mobile. (RBDR 10.28.2015)

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Today on RBDR:

1) Nielsen and GfK, two of the research industry’s monster companies, agree to collaborate for the benefit of their book businesses.

2) The onset of ad blockers has advertisers looking longingly and seriously at mobile, specifically trying to learn and implement a process that will build mobile engagement.

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Bob Lederer RBDR

Lego’s anthropology-like MR. Leading-edge consumers on connected cars.(RBDR 4.1.2015)

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Today on RBDR: 1) ReD Associates’ Mikkel Rasmussen explains how Lego’s market research differs from other toy manufacturers–and improves its understanding.  2) Leading-Edge Consumers voice their preferences among connected car choices.

Bob Lederer RBDR

MR could end IE. Google: our mistakes with Glass. GfK CEO Hartmann speaks w/RBDR (RBDR 3.23.2015)

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Today on RBDR: 1) Internet Explorer may be on its last legs as Microsoft research shows it is still perceived as second rate–and coming Windows 10 will offer multiple browsers. 2) Google has its say at the South by Southwest Conference about what went wrong with Google Glass. 3) GfK CEO Mattias Hartmann speaks with RBDR about the most important changes taking place in research, worldwide.

Bob Lederer RFL Communications, Inc.

Harvard Business Review points to crucial demands on CMOs; GfK 1st half financials (RBDR 8/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today: 1) Harvard Business Review article points to crucial demands on Chief Marketing Officers, areas where market research can obviously help. Yet, the authors do not recommend including MR in the loop. 2) Forrester Research says CIOs do not have the trust and respect of marketing leaders as far as understanding customer life cycles or marketing technologies. 3) GfK’s first half of 2014 financial results are so beneath expectations that it says it won’t meet full-year 2014 business goals. 4) Associate Editor Travis Cornejo is leaving RBDR.