Bob Lederer RBDR

Conde Nast, General Motors Research Advances | RBDR

August 21, 2017. Today on RBDR:

1) Conde Nast explains how neuroscience research has validated the value of its branded videos on YouTube and Facebook by measuring its memory encoding.

2) General Motors’ head of Customer Experience efforts, Dave Mingle, reveals some of the changes he made in 2014 when hired to run the division.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

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Bob Lederer RFL Communications, Inc.

“Brake” vs “Fuel” MR models; Consumer cos must have MR; Buck Weaver Award (RBDR–7/3/14)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Mondelez Director of Brand Strategy for the APAC region discusses the negative impact of “Break Research” and the positive contributions of “Fuel Research.” 2) Vision Critical EVP & MD for Asia Pacific, Peter Harris, emphasizes the role MR must play for companies that want to understand customers and their evolving demands. 3) The 2014 Buck Weaver Award, sponsored by General Motors Corp., was presented to Stanford Professor Emeritus & Optimal Strategix Group CRO Seenu Srinivasan.

Bob Lederer RFL Communications, Inc.

GM recovering w/consumers? TiVo: impressive timeshifted viewing (RBDR–4/28/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

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Today on RBDR: 1) YouGov claims that General Motors has turned the corner in getting past continuing consumer concerns with its “Switchgate” controversy, but social media consultant Candida McCollam reaches an opposite conclusion from her examination of social media. 2) TiVo Research’s examination of viewing of the top network television programs four to seven days after their live presentation shows additional viewing that adds up to $88 million in uncompensated watching. 3) The proposed Comcast-Time Warner Cable merger has a media data component that has not been publicly considered, but media research guru BillHarvey shares it with RBDR.

Bob Lederer RFL Communications, Inc.

Using MR to sway PepsiCo Board of Directors; GM data swirling (RBDR–3/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

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Today: 1) Trian Fund Management is flexing its $1.3 billion worth of PepsiCo shareholder muscles using market research data to try and convince the PepsiCo board to make corporate and brand changes. 2) General Motors’ ignition switch scandal opens a look at available market data that can assess consumers interest in GM products. 3) Glenn Weissman, who served the MR industry for over 30 years, died last week.