Bob Lederer RBDR

Gen Mills’ Ryan Backer talks mobile MR (RBDR 10.20.2014)

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Today on RBDR: 1) General Mills Consumer Insights Manager Ryan Backer speaks with RBDR about mobile research inside the business. 2) Important appointments made by Viacom Media Networks and JWTIntelligence.

Bob Lederer RBDR

P&G’s shift from MR dept to CMK (RBDR 8/27/14)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow

Today on RBDR: 1) Does changing market research departments to Decision Insights make sense? A look back at what happened at P&G when the Market Research department became Consumer Market Knowledge 2) Millward Brown acquires InsightExpress to accelerate it cross-platform advertising effectiveness work.

Bob Lederer RFL Communications, Inc.

How General Mills successfully changed the name of its MR dept (RBDR 8/26/2014)

http://youtu.be/XBHJ0yTB9Mk

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow

Today on RBDR: 1) ARF President Gayle Fuguitt shares her experiences while with General Mills in changing the name of a MR department and suggests there may be some merit to the idea of “Decision Insights.” 2) A couple of analytics news items point to the need for more skilled analytics personnel.

Bob Lederer RFL Communications, Inc.

General Mills Ryan Backer on Mobile MR improvement (RBDR–6/4/2014)

Wednesday June 4 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

General Mills’ Consumer Insights Manager, Emerging Technologies, Ryan Backer discussed the improvements needed to be made by purveyors of mobile research.

Here’s the link to the “Cloud”: https://cloud.real.com/s/vnQ9cR