Bob Lederer RFL Communications, Inc.

An explanation why 70% of marketers failed in 2013; Second Screen participation (with TV) is at 42%–and rapidly expanding; WPP CEO Sir Martin Sorrell says opt-out no longer works for data collectors (RBDR–1/29/2014)

Today, sponsored by KL Communications (http://www.klcommunications.com):
1) A Fournaise Marketing Group’ study says 70% of all marketers failed to meet their business goals in 2013.
2) Second Screeners (already 42% of consumers) say it strengthens their connection with TV programs they like to watch.
3) Millward Brown is predicting that multi-screen usage will become a dominant factor in 2014.
4) WPP CEO Sir Martin Sorrell says data collectors need to do away with opt-out and that businesses need to educate consumers about the benefits of Big Data.
5) Nielsen, in line with its FTC agreement allowing the acquisition of Arbitron, contracts with comScore to tap into —-Arbitron PPM TV and radio data.

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KL Communications, the EXPERT in Customer Co-Creation, has proprietary a CrowdWeaving platform that is powering the next generation of online insight communities.

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To read what KLC CEO Kevin Lonnie has to say about opportunities and implications of integrating customer co-creation into the MR realm, visit:

http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

SurveyMonkey DIY launch for giant businesses; Google fines for privacy violations; Tribune Co.’s new SVP-Research; 76-seconds to create online loyalty or you lose it; Not-to-be-missed: Census Bureau’s data visualization pinwheel (RBDR–11/22/2013)

Today: 1) SurveyMonkey Enterprise DIY aimed at largest businesses. 2) You have only 76 seconds to please a potential client online before they leave. 3) Google settles with 37 states for circumventing Safari third-party cookie blocking with its advertising. 4) Tribune Co. hired Toni Falvo, called by a local scribe “the dean of Chicago TV station ratings & research analysts,” as its SVP Research. 5) The Census Bureau’s interactive data visualization pinwheel must be seen to be believed. Think of its potential value in your research:

http://vizynary.com/2013/11/18/restless-america-state-to-state-migration-in-2012/

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Bob Lederer RFL Communications, Inc.

comScore negotiating for Arbitron cross-platform assets, Digital Marketing is working/not working (P&G says “Aye,” Adobe survey disagrees), Odd MR News (RBDR–9/25/13)

Today on RBDR: 1) comScore is negotiating with Nielsen to buy Arbitron technology
cross-platform assets. 2) How well is digital marketing working? Depends who you ask. An Adobe survey says there is still a huge learning curve; P&G says it’s working so well that digital marketing has become mainstream marketing. 3) Odd MR stories: The Wall Street trader who repeatedly (even on Election Day), aggressively bet that Mitt Romney would be elected president, plus the Houston Astro’s unbelievably low TV ratings (they couldn’t get lower).

Sponsored by Decision Analyst, (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Did you know that advertising failure results primarily from lack of an accurate feedback mechanism? Of that recall of specific ad messaging is rarely a good indicator of ad effectiveness?

Those are two facts from Decision Analyst President & CEO Jerry Thomas in his white paper that you can access here:

http://www.decisionanalyst.com/publ_art/adver.dai

Bob Lederer RFL Communications, Inc.

NBC collects personal data from 300,000 “Million Second Quiz” players, FTC conditionally OKs Nielsen-Arbitron deal, Nielsen TV ratings add smartphone & tablet TV viewing (RBDR–9/23/13)

http://youtu.be/D86CaWD8HEA Today: 1) NBC’s “Million Second Quiz” collected personal data from 300,000 online participants. 2) The Federal Trade Commission issues a consent decree in Nielsen’s acquisition of Arbitron, with specific requirements designed to ensure viable competition for up to eight years. 3) Nielsen TV ratings are adding complementary data pieces: TV viewing via smartphones and tablets. Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Bob Lederer RBDR

IBM Customer Experience Lab rolls out impressive tools; Nielsen: FTC negotiations and its “Topten” intro; Judy Vogel: Gannett’s new VP-MR (RBDR–9/18/13)

1) IBM’s India-based Customer Experience Lab rolls out three new capabilities that impact social, mobile, Big Data & analytics.

Here is the link to this story for further info:

http://www.dmnews.com/ibm-aims-to-make-c-suite-a-little-sweeter/article/311522/

2) Nielsen is reportedly in discussions with the FTC about continuing to provide Arbitron software to interested parties after its proposed merger with the radio ratings giant.

3) Nielsen rolls out a “Topten” app for consumers, but receives criticism from privacy advocates because the new tool will be collecting data from consumers who use it and selling that info to customers.

4) Gannett hires a new VP MR and Mediatek brings on a new GM Corporate Marketing, who will also have complete control over corporate MR.

This week’s Research Business DAILY Report is sponsored by The Market Research Event, the World’s #1 Insights Conference. Join your research peers and Save 20% off the standard rate.
http://www.themarketresearchevent.com

Witness insights history. Joan Lewis, Global Consumer & Market Knowledge Officer atProcter & Gamble interviews Malcolm Gladwell on the future of our industry.http://www.iirusa.com/research/keynotes.xml?registration=RBR13