http://youtu.be/D86CaWD8HEA Today: 1) NBC’s “Million Second Quiz” collected personal data from 300,000 online participants. 2) The Federal Trade Commission issues a consent decree in Nielsen’s acquisition of Arbitron, with specific requirements designed to ensure viable competition for up to eight years. 3) Nielsen TV ratings are adding complementary data pieces: TV viewing via smartphones and tablets. Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. View all posts by Bob Lederer