Google’s AdID, GfK: marketers see Big Data impacts, MuSigma opening Austin data center w/300 jobs (RBDR–9/24/13)

Today: 1) USA Today reported Google’s coming introduction of an alternative to cookies. It’s called AdID. 2) A GfK study of marketers shows the already significant impact of Big Data on marketing, but also consumers’ lack of understanding of data being collected from them and low appreciation of recommendations they receive. 3) Mu Sigma opens a new data science facility in Austin, TX next month with 300 new jobs.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst President & CEO Jerry Thomas offers numerous terrific suggestions about assessing proper advertising tools and techniques in today’s traditional and digital advertising marketplace.

Here’s the link: http://www.decisionanalyst.com/publ_art/adver.dai

We want to hear from you

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,746 other followers

%d bloggers like this: