Today: 1) USA Today reported Google’s coming introduction of an alternative to cookies. It’s called AdID. 2) A GfK study of marketers shows the already significant impact of Big Data on marketing, but also consumers’ lack of understanding of data being collected from them and low appreciation of recommendations they receive. 3) Mu Sigma opens a new data science facility in Austin, TX next month with 300 new jobs.

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Decision Analyst President & CEO Jerry Thomas offers numerous terrific suggestions about assessing proper advertising tools and techniques in today’s traditional and digital advertising marketplace.

Here’s the link:

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