Bob Lederer RFL Communications, Inc.

Forrester’s “Brutal” analysis of Facebook; Curebit research shows Facebook advertising outperforms Twitter on selling websites; Mobile views being added to TV ratings (RBDR–10/30/13)

Today: 1) Forrester Research’s “brutal” analysis of Facebook marketing value, based on survey of 395 marketers, thinks its shortcomings won’t be taken seriously by the social media giant. 2) Curebit research found Facebook does so well with social commerce sellers that it recommends advertising on Facebook. 3) Mobile TV viewing being added to Nielsen TV ratings in 2014.

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Bob Lederer RFL Communications, Inc.

No MR for Xbox One; Twitter’s millions from data sales; Facebook’s new ad measure (RBDR–10/10/13)

Today: 1) Two days after word broke that a Microsoft VP Marketing & Sales indicated Xbox One might collect data for market research purposes, the company issued a statement denying that was in their plans. 2) Twitter made $47.5 million selling its data last year and it’s taking in even more this year. 3) Facebook has revised its advertising and ad measurement processes, making them much more client-friendly and attentive to their needs.

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Bob Lederer RFL Communications, Inc.

Facebook vs. Twitter TV War; MR Dir. a 2020 corporate marketing essential (RBDR–10/08/13)

Today: 1) The Facebook versus Twitter street fight for the attention and commitment of TV networks and the TV industry in general is gaining global momentum. 2) ANA’s Marketing 2020 study shows winning marketing organizations will create a hub-and-spoke alignment with the CMO as the nucleus and market research as one of the critical spokes.

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Bob Lederer RFL Communications, Inc.

Facebook shared data with 74 govts; Have a brand complaint? Use social media! (RBDR–8/29/13)

Today: 1) Facebook announced information-sharing requests received from 74 countries around the world during first half of 2013. 2) Social media is clearly the most reliable communication vehicle for complaints to brands and companies, based on new study data. 3) A New York newspaper report that ESPN could try to stop Nielsen’s takeover of Arbitron only scratches the surface of the FTC’s considerations before approvals. 4) New CMOs at the Levi brand and MasterCard are overseeing MR at those businesses.

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Bob Lederer RFL Communications, Inc.

RBDR for August 6, 2013

Antoine Dérouche, CEO of Datafield, a mobile form builder, offers five suggestions for MR agencies if they want to survive the digital marketing age. Bluekai’s second marketer survey in the past 8 months shows marketers are adopting data and being vigilant about widening and expanding its use in vastly growing numbers. A Facebook-Datalogix study shows that mere exposure to a Facebook advertisement positively impacts purchasing among those exposed to it – even if they don’t click on the ad.