Bob Lederer RFL Communications, Inc.

For Johnson and Johnson, Millward Brown’s brand equity comparison leads way to emotional MR; Social media expert Perry Marshall explains why Facebook revenues will triple (RBDR–11/14/2013)

Today: 1) The J&J Consumer Products alteration of its marketing research through Millward Brown’s brand equity comparative tool is a crucial building block to achieving emotional brand/consumer connections.

2) Social media research guru Perry Marshall explains why Facebook will triple its revenues by the summer of 2015 and why Facebook advertising works better for B2C than B2B. Bonus information: Marshall’s http://isfbforme.com website will test Facebook advertising as a value for you and your business.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Social media guru Perry Marshall discusses MR & social media; SAS helping Canadian university to launch MR & Analytics Master’s degree (RBDR–11/13/2013)

Today: 1) Social media guru Perry Marshall tells RBDR about his new book, “80/20 Sales and Marketing,” and what market researchers should be thinking about social media. 2) SAS is collaborating with Centennial College in Toronto to launch a Master’s program in marketing research & analytics.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

IBM testing capture of psychological profiles from Twitter; DigitalMR’s Michalis Michael presents social media MR basics; Mitch Barns, Nielsen’s new CEO, effective 1/1/14 (RBDR–11/11/2013)

Today: 1) The latest IBM Research tool is testing whether individuals can be psychologically profiled through their Twitter postings. 2) Digital MR’s Michalis Michael is helping client market researchers understand how to make social media research work for them. Today, he provides some basics for RBDR viewers. 3) Nielsen introduces Mitch Barns as tis new CEO, effective January 1, 2014.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

CMO Index paints “rosy” marketing pix; Facebook expert lauds its success for client marketing (RBDR–11/05/2013)

Today: 1) The Forbes Media and Gyro “CMO Index” shows 39% of marketers will have a bigger budget at their disposal in the coming six months. 2) Facebook “expert” Perry Marshall staunchly defends its ability to deliver for clients that use its marketing tactics. 3) Positive numbers of Twitter, Pinterest and (2 for) Facebook.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

Facebook (fans) criticize Forrester; ARF inaugurates Erwin Ephron Demystification Award; KAO Corp. VP-MR Christian Kane dies at 51 (RBDR–10/31/13)

Today: 1) Its many defenders leap to Facebook’s defense following Forrester Research’s highly critical (some call it “brutal”) analysis of Facebook’s marketing prowess for clients. 2) ARF announced it will inaugurate an award in honor of Erwin Ephron. 3) KAO Corporation VP of MR, Christian Kane, has died.

Sponsored by uSamp, the technology leader in sample and insights solutions providing automation, mobile and global solutions for marketers.

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