Bob Lederer RBDR

John Burshek on MR’s appeal to college students. (RBDR 10.03.2016)

Today on RBDR:

Burshek Research & Consulting conducted an omnibus study for 5,000 college students that added RBDR’s question about collegians’ interests in market research careers. The study data was remarkably positive; the analysis of those results was less so.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

The 1 essential question for correct Election 2016 polling. (RBDR 09.09.2016)

Today on RBDR: What is wrong with polling? There are lots of theories after a plethora of messy polling projections from around the world in recent years. Now, The Hill has published a solution for the U.S. presidential election polling from PollyVote.com’s Andreas Graefe. He says accurate polling comes down to asking and collecting the answers to one question: who does each respondent expect to win?

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it for yourself by clicking here.

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Bob Lederer RBDR

The ‘dark side’ of Fitbit. Survey expert challenged by Donald Trump. (RBDR 09.08.2016)

Today on RBDR:

1) There is a “dark side” to Fitbit, according to women who religiously wear it.

2) The conclusions of a survey expert in consumer perceptions about advertising is contested by Donald Trump’s lawyers in one of the Trump University lawsuits.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services. You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it by clicking here.

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Bob Lederer RBDR

Fitbit impacts women’s lifestyles. Resolve ‘Sales, Mktg conflict w/metrics? (RBDR 09.07.2016)

Today on RBDR:

1) A study of Fitbit-wearing women reveals that these wearable fitness trackers are becoming ingrained in the lives of a huge percentage of those users.

2) Sales versus Marketing is an age-old corporate issue, however a new study provides important understanding on what pits the two groups against each other. A couple of the problems are all about metrics.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. You can read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The issues for pollsters ahead of Decision 2016 with Public Mind’s Krista Jenkins. (RBDR 09.06.2016)

Today on RBDR: With Labor Day come and gone, the traditional U.S. presidential election campaign season is underway. We spoke with one of FiveThirtyEight‘s “A” rated polling services, PublicMind, and its Director Krista Jenkins, who is based at Fairleigh Dickinson University.

RBDR is sponsored by Decision Analyst, which is integration analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.