Bob Lederer RBDR

Why Insurance Companies Have Worse Data Problems | RBDR

August 30, 2017. Today on RBDR:

The International Institute for Analytics’ recent report called the insurance industry’s use and handling of data the least mature of 12 vertical markets. The issue is integrating and making sense of those data.

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Bob Lederer RBDR

“Sentiment Analytics” replacing Employee Surveys | RBDR

July 20, 2017. Today on RBDR:

1) Employee engagement surveys are popular but extremely lacking in comprehending people’s emotion, leading to use of other tools such as sentiment analytics.

2) Advice for college students interested in a marketing career: focus more attention on behavioral economics and behavioral sciences as an important way of successfully dealing with data and artificial intelligence.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification.” They are available to you at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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Bob Lederer RBDR

Poor Data Quality Saps 6% of your Biz Revenues | RBDR

February 27, 2017. Today on RBDR:

1) Ipsos’ Q4 and full 2016 financial results show greatest interest in “New Services” and a new business plan is coming this year.
2) The business impact from poor customer data is calculated by a United Kingdom study that pegs it at 6% loss of revenue.
3) German authorities issue consumer warnings against the purchase of the “My Friend Cayla” doll because of its data collection that is shared with an outside organization.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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Bob Lederer RBDR

2nd party research use is rising. How some MRX’ers look past SM and instead at AI (RBDR 11.01.2016)

Today on RBDR:

1) Research users are upping their interest in and use of second party research. They clearly believe it is very valuable.

2) Research users have a growing interest in Artificial Intelligence, many of them seeing it as more worthwhile than coveted social media research.

RBDR is sponsored this week by Toluna, “In Touch With People.”

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Bob Lederer RBDR

Did poor data use cripple Trump 2016? Google promotes girls’ careers in comp sci. (RBDR 10.24.2016)

Today on RBDR:

1) ThinkVine’s Matt Nitzberg presents his perspective on self-inflicted damage done to Donald Trump from his coolness towards the use of data to drive his election campaign.

2) Google established the “Made with Code” website in 2014 to address the less-than-1% of U.S. high school girls who express interest in majoring in computer science in college. Read the original article by clicking here.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

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