Bob Lederer RFL Communications, Inc.

Key Examples & Use Cases Of Real-Time Data / RBDR

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May 18, 2022

Today on RBDR: Digital marketing authority Bernard Marr blogged about an array of benefits that businesses can count on from attention to real-time data (versus static and “dated” week- or month-old collected information) and the analytics that should accompany it.

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Bob Lederer RBDR

Kristin Luck Updates the MR Industry on WIRe’s Success | RBDR

January 10th, 2017. Today on RBDR: Kristin Luck updates us on the progress made by WIRe, the Women in Research community, which marks its 10th anniversary in existence this year.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

The Falling Cost of Ethnography | RBDR

January 6th, 2016. Today on RBDR:

1) Kathryn Korostoff blogs about the lessening cost of ethnography.

2) The French newspaper, Le Parisien, announces it will no longer pay for polling.

3) 2017 is the proper time for users of social media data to face a challenge: to bring the numerous differentiated tools used to collect platform, competitor, advertising, customer service and other data into a single data ecosystem.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Data Not Created Equal between Ad Agencies, Brand Marketers | RBDR

January 4th, 2017. Today on RBDR:

1) A study points out a discrepancy between the types of data considered most important by advertising agencies versus brand marketers.

2) One of America’s six “A+” political polling organizations, California’s Field Poll, is closing down early in 2017.

3) The FTC reaches an agreement with Turn, Inc. to change the way it handles consumers’ personal information.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. You can find a link to this case history by clicking here.

For more information, visit Toluna on the web by clicking here.

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