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November 5, 2018. Today on RBDR:
Bill Harvey shares what he has recently heard from client market researcher friends who gave been reassigned to interesting new job responsibilities.
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November 29th, 2016. Today on RBDR:
InsightCentral’s Carol Shea shares results of a new study that concludes that enormous numbers of client insights departments are far from functional because their client research personnel lack an understanding and application of business needs in their work.
RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.
Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!
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Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.
Find out about it at http://www.yousaymobile.com.
Today: 1) RBDR congratulates Gayle Fuguitt on her election to the MRC Hall of Fame. 2) A review of the Innovation Insights Exchange conference in Atlanta last week from the vantage point of MR innovation adoption by client market research departments. 3) Eric Cantor’s stunning primary loss left a number of pollsters unnerved about how pre-primary polling was so far off.
Today: RBDR commentary on one of the most aggravating issues facing market research department and their vendors: understanding all the proper uses, potential uses and improper uses of all the tools and techniques now in every client research department’s tool box.
Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.
Find out Nuance’s important elements and capabilities at:
RFL Communications, Inc. 