Keller Fay Group will conduct a month-long Word of Mouth research study of consumers’ discussions about new network TV shows. What are the data implications of the formation of the new Publicis Omnicom advertising agency giant?
RBDR for July 30, 2013
The giant Omnicom and Publicis advertising agencies will merge (subject to approval from over 45 governments), forming the world’s largest advertising organization. Creators of the University of Notre Dame’s CARE system believes it can collect and make sense of individual health care medical records to help predict where problems may occur for similar individuals in the future. Sporting Kansas City in Major League Soccer is leading the way among professional sports franchises in collecting data from fans in their ballpark.
RBDR for July 29, 2013
A study in the Journal of Consumer Research shows marketers can empower consumers in new product development, but those consumers will resist influencing them via social media. Morgan Search President Karen Morgan comments about the MarketingCrossing study that claims a massive upswing took place in open marketing positions and significant jumps in the size of job offers.
RFL Communications, Inc. 