Bob Lederer RFL Communications, Inc.

Google’s AdID, GfK: marketers see Big Data impacts, MuSigma opening Austin data center w/300 jobs (RBDR–9/24/13)

Today: 1) USA Today reported Google’s coming introduction of an alternative to cookies. It’s called AdID. 2) A GfK study of marketers shows the already significant impact of Big Data on marketing, but also consumers’ lack of understanding of data being collected from them and low appreciation of recommendations they receive. 3) Mu Sigma opens a new data science facility in Austin, TX next month with 300 new jobs.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst President & CEO Jerry Thomas offers numerous terrific suggestions about assessing proper advertising tools and techniques in today’s traditional and digital advertising marketplace.

Here’s the link: http://www.decisionanalyst.com/publ_art/adver.dai

Bob Lederer RFL Communications, Inc.

NBC collects personal data from 300,000 “Million Second Quiz” players, FTC conditionally OKs Nielsen-Arbitron deal, Nielsen TV ratings add smartphone & tablet TV viewing (RBDR–9/23/13)

http://youtu.be/D86CaWD8HEA Today: 1) NBC’s “Million Second Quiz” collected personal data from 300,000 online participants. 2) The Federal Trade Commission issues a consent decree in Nielsen’s acquisition of Arbitron, with specific requirements designed to ensure viable competition for up to eight years. 3) Nielsen TV ratings are adding complementary data pieces: TV viewing via smartphones and tablets. Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Bob Lederer RFL Communications, Inc.

Birthdate + zipcode + gender can identify 87% of U.S.; Study insights on wearable technology, price sensitive shopper groups & unplanned purchases; David Marans retiring from ARF

1) Understanding how easy it is to identify an American using only their birthdate, zipcode and gender, two potential solutions are in development.

2) Three noteworthy studies: A) TNS reports the public is well aware of wearable technology, but few are very interested. B) dunnhumby presents surprising data about groups that are highly price sensitive. (It doesn’t include Moms.) C) Truly revealing “Unplanned Purchase” insights have been released by researchers at four universities.

3) David Marans, a giant in media research circles, has announced his retirement from ARF, effective next week.

Bob Lederer RFL Communications, Inc.

Twitter tweets its IPO; Rentrak primed for takeover? GOP pollsters mull how to improve their work (RBDR–9/16/13)

Today: 1) Twitter tweeted about its filing with the SEC for an IPO. 2) Bloomberg News foresees a Rentrak sale to one of several larger media research companies. 3) GOP pollsters are reviewing their 2012 polling methods with an eye on making changes.

Sponsored by The Market Research Event, the world’s #1 Insights Conference, October 21-23 in Nashville, TN.

Join your research peers and save 20% off the standard rate.
(http://www.themarketresearchevent.com)

The Market Research Event connects the best in insights from around the world. See & hear what researchers think about TMRE: http://youtu.be/D23JPpIzKV0

Bob Lederer RFL Communications, Inc.

Joel Benenson disagrees but knows why 3/4 of U.S. “thinks” polls are biased; Many tweeters unknowingly reveal their physical location (RBDR–9/12/13)

Today: 1) Benenson Strategy Group President Joel Benenson (Obama’s pollster and advisor in his two presidential campaigns) responds to some of the results from Kantar’s survey that shows Americans think polling is biased.  2) A USC graduate student, Chris Weidemann, studied Twitter and he concluded that 20% of tweets inadvertently release the user’s physical location. He also developed an app that can detect tweeters’ locations.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why this business has experienced explosive growth over the last two years: http://www.precisionopinion.com