Bob Lederer RFL Communications, Inc.

CEOs & CMOs share onus of making Big Data work (RBDR–3/19/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Bob Lederer reviews IBM’s new Big Data study has several positive and some other negative aspects. He also analyzes the underlying ramifications of the study results, noting why CEOs and CMOs share the onus of finding the Big Data solution for their enterprise. 2) What’s the financial impact of significant use of online customer data? A UK study reveals that number. 3) Bill Harvey discusses how far neuroscience can take a researcher with unconscious decision making, and how traditional tools can help fill the remaining information void.

Bob Lederer RFL Communications, Inc.

Twitter “Call-to-Click”; Twitter for customized marketing not working (RBDR–3/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Twitter innovates and is testing “Call-to-Click,” a way for mobile Twitter users to directly phone an advertiser. 2) Twitter marketers reveal many good things and some frustrations about using Twitter to market its brands in a study from Social Media Marketing University. 3) A pair of Chinese researchers conduct a 6-million tweet, 6-month-long study of opinion formation on Twitter. They say opinions form rapidly, solidify quickly and are hard to change once in place.

Bob Lederer RFL Communications, Inc.

Clinical caution with social media; Health problems versus coverage; MD new Rx adoption (PMRV–3/17/2014)

News on this week’s Pharma Research VIDEO Report:
1) The Tufts Center for the Study of Drug Development comments on the pharmaceutical industry’s cautious use of social media, explaining how it could be accelerated.
2) Prosper Insights & Analytics released its “Healthcare Coverage Vital Signs Matrix,” which studies the links between health problems of individuals and their actual healthcare coverage.
3) M/A/R/C Research EVP Randy Wahl discusses research’s tendency to overstate adoption of new drugs and what is being done about it.
4) The Center for Medicare & Medicare Services withdrew its proposal to revise Medicare Part D following protests in Washington by insurers, pharmacies, pharmacies, health providers and patients.

Bob Lederer RFL Communications, Inc.

Using MR to sway PepsiCo Board of Directors; GM data swirling (RBDR–3/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Trian Fund Management is flexing its $1.3 billion worth of PepsiCo shareholder muscles using market research data to try and convince the PepsiCo board to make corporate and brand changes. 2) General Motors’ ignition switch scandal opens a look at available market data that can assess consumers interest in GM products. 3) Glenn Weissman, who served the MR industry for over 30 years, died last week.

Bob Lederer RFL Communications, Inc.

Consumers’ social media loyalty; marketers respecting privacy (RBDR–3/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) As social media giants make their deals to collaborate with traditional media, it’s becoming vital to understand where consumers put their social media loyalty. A UTA Brand Studio/uSamp study provides that. 2) A Forrester Research study says marketers are avoiding behavioral marketing to respect customers’ privacy. This project shows that marketers expect to reap from that respect. 3) University researchers says they can get past the security of leading consumer websites to collect gobs of personal information.