Bob Lederer RBDR, RFL Communications, Inc.

Oracle buys Maxymizer. Google Glass returning. (RBDR 8.31.2015)

Today on RBDR:

1) Oracle enters an agreement to buy Maxymizer, boosting its Web viewing measurement and analysis.

2) New statistics reveal companies are shifting their focus and spending from customer channels to tracking the full customer journey and new evidence of the TV-Twitter connection, and its benefits.

3) Multiple reports says Google Glass is coming back, boasting additions and improvements.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections, which you can find by clicking HERE.

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Bob Lederer RFL Communications, Inc.

Patient Identity theft, Fitbit, Apple Watch disgust, Hospital mistakes public (PRVR 9/15 – 19/2014)

Pharma Research VIDEO Report is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

Toluna Healthcare Practice is recommending everyone read this Kaiser Family Foundation release for its emphasis on the growing importance of patients in industry research:

http://kff.org/health-costs/report/2014-employer-health-benefits-survey/

This week on PRVR: 1) The Boston Globe warns about the seriousness and dangers from stolen patient records. 2) Dick Vanderveer’s September 11 blog mentions FitBit’s legal right to sell data the device collects. 3) Federal regulators have decided to reverse course and begin making public records of eight hospital patient mistakes. 4) The Apple Watch introduction paid scant attention to healthcare. 5) India’s poor patent laws with Rx drugs are severely limiting the number of new drugs being made available there. 6) Big Data has brought at least four important benefits for healthcare.

Bob Lederer RFL Communications, Inc.

MD want to replace EHRs. Set up med device registries. Google Calico invests $250 M (PRVR 9/8-12/2014)

Pharma Research VIDEO Report is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

For more information: http://www.toluna-group.com/about-toluna/industries-we-serve/healthcare/overview
On this PRVR: 1) EHRs have become part and parcel of physician practices, but a good percentages of them want to start their EHR over. 2) Apple lays out legalities with health care app providers. 3) Three prestigious health organizations recommend establishment of registries to assess medical devices. 4) The Affordable Care Act’s 2.3% medical device tax is supposed to cause job losses and sales drops. So, far those expectations look like they are half right. 5) Google Calico puts its money where it counts, matching AbbVie dollar-for-dollar, in exploration of age-related diseases. 6) China’s human clinical trails are said to be extraordinarily populated with impoverished Chinese youth.

Bob Lederer RFL Communications, Inc.

Amazon the next industry entrant? mHealth imperfections. iWatch next week (PRVR 9/02 – 05/ 2014)

Pharma Research VIDEO Report is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

For more information: http://www.toluna-group.com/about-toluna/industries-we-serve/healthcare/overview

On this PRVR: 1) Reports suggest that Amazon is about to join the ranks of Samsung, Google and Apple in the pharma and health care consumer fields. 2) MHealth tools are highly imperfect, according to a University of Texas study published in the Journal of Medical Internet Research. 3) Gartner says MHealth devices have reached their peak of hype and now need to escape a “trough of disillusionment.” 4) Beneufit, Inc.’s device for Parkinsons patients stands out in the field of MHealth. 5) Government health data needs to be put into context in order for consumers to reap the benefits of these data, advises Premier, Inc. in a letter to the Senate Finance Committee. 6) Apple’s iWatch will be introduced September 9.

Bob Lederer RFL Communications, Inc.

How General Mills successfully changed the name of its MR dept (RBDR 8/26/2014)

http://youtu.be/XBHJ0yTB9Mk

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow

Today on RBDR: 1) ARF President Gayle Fuguitt shares her experiences while with General Mills in changing the name of a MR department and suggests there may be some merit to the idea of “Decision Insights.” 2) A couple of analytics news items point to the need for more skilled analytics personnel.