Bob Lederer RBDR

DunnHumby U.S. still for sale? MR-loving CMO a finalist for award. (RBDR 4.30.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: 1) New research says consumers rely on 5 devices on the way to their purchases. 2) New details from Kroger’s acquisition from Tesco of its rights to continue to use DunnHumby analytics in the U.S. 3) One finalist in CMO of the Year competition is Rubbermaid Newell’s Richard Davies, who broke the mold for his position by “putting research in charge and emphasizing consumer insights.”

Bob Lederer RBDR

Data aggregators in Supreme Court. Employee wearables study. Kroger buys DunnHumby. (RBDR 4.29.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: 1) The U.S. Supreme Court will rule on Spokeo v. Robins, determining whether a data aggregator can be held responsible for presenting inaccurate personal data. 2) Salesforce.com’s “Putting Wearables to Work” study offers insights on wearable technology in business. 3) Kroger is buying the U.S. business of DunnHumby.

Bob Lederer RBDR

BEST “customer retention” metric. Google adding Twitter to its search app. (RBDR 4.28.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: 1) A University of Groningen study analyzes and reaches conclusions about the best metric to determine successful customer retention. (Link to this study: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2568613)
2) What will happen to Google search when it incorporates Twitter data later this year? It’s uncertain but Five Blocks’ Research Director Miriam Hirschman takes a stab at the core elements that could have impact.

Bob Lederer RBDR

MR industry changes last year: paper, CAPI, Mobile (RBDR 4.27.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: Meaning Ltd.’s Annual Software, Technology & Methodology Market Research Trends Study has been released, with several industry changes of note.

To access this study: http://ww2.focusvision.com/wp-content/uploads/2015/04/FocusVision_Market_Research_Technology_Report1.pdf

Bob Lederer RBDR

Nielsen PPM getting unwanted boost. Best MR search practices. (RBDR 4.23.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1
FocusVision is also hosting a webinar on May 19 about the content of this study. You can register at:
https://attendee.gotowebinar.com/register/541691261935004673

Today on RBDR: 1) Nielsen’s Portable People Meter (PPM) has been scrutinized for its failings…Telos Alliance is promoting its Voltair processor to fill identified encoding voids. 2) Sourceone Management Services’ Megan Connell offers best practices for search marketing research.