Bob Lederer RBDR

Ipsos adopts GCS. Top CMO mistakes involve data. Yahoo new search algorithm. (RBDR 4.22.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

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Today on RBDR: 1) Google Consumer Surveys adds an impressive new proponent and user, Ipsos. 2) Robert Bosch’s article on Marketing Magazine in the UK, “5 things CMOs can do to get fired” touches on 3 things that directly or indirectly relate to data and research. 3) Yahoo! Labs has developed an algorithm that purportedly can improve results from search campaigns.

Bob Lederer RBDR

Dealing with 5 Cognitive Survey Biases. “SilverPush” TV-to-mobile technology (RBDR 4.21.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s new White Paper, released in conjunction with AOL and SSI, regarding video and survey participation/completion, you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

Today on RBDR: 1) Jayson Demers’ blog post on Forbes.com zeroes in on 5 entirely controllable (if properly identified) cognitive biases, and he makes it relatively easier to deal with them. 2) A small Indian technology company has introduced SilverPush, a technology that connects TVs to mobile devices so that viewing can be loaded there and reportable.

Bob Lederer RBDR

Real CPM of digital advertising. Kristin Luck’s closeup look at Growth Hacking for MR agencies. (RBDR 4.20.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, you can visit:

http://ww2.focusvision.com

Today on RBDR: 1) Kellogg Company’s Kevin Sidell guided digital advertisers through CPM realities when they contract for a new campaign. 2) What is Growth Hacking and why is it now an issue for market research? Kristin Luck, a proponent since the philosophy’s introduction, explains how it matters to research agencies.

Bob Lederer RBDR

Twitter’s internal 2nd screen study. Is mobile becoming “1st Screen”? (RBDR 4.16.2015)

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Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR:
1) Twitter shares some key interaction insights with television viewing, notably that there is significantly better engagement.
2) MIPTV meeting in Cannes last weekend emphasizes the growing dominance of mobile in television viewing.
3) Paley Center for Media meeting in Los Angeles points out Nielsen’s current inability to collect TV viewing on PCs, tablets, laptops and similar non-TV vehicles.
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Bob Lederer RBDR

Measure cell phone emotion. Google debuts “Micro-Moments” of Truth (RBDR 4.15.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR: 1) Measuring cell phone emotion becoming a possibility? (Article link: http://www.mediapost.com/publications/article/247372/can-your-phone-measure-emotion.html )
2) Google introduces “Micro-Moments” to earlier “moments of Truth” from P&G, Google and Altimeter Group. 3) Pollsters for Rand Paul and Marco Rubio presidential campaigns.