Bob Lederer RBDR

Believe it: 75% use mobiles in-store. Facebook responds to EU allegations. (RBDR 4.14.2015)

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Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR: 1) inReality’s inaugural “Reality of Retail” study contains many statistical insights, but one (75% of consumers use their mobile phone in-store) could transform mobile research. (Story link: http://business.itbusinessnet.com/article/75-Of-All-Shoppers-Are-Now-Using-Mobile-In-Store-With-25-Actually-Making-A-Purchase-3838388) 2) Facebook responds to EU allegations of online privacy violations against European surfers with several direct arguments.

Bob Lederer RBDR

MR U.S. hiring trends. Big Data’s usefulness. Cruz campaign pollster. (RBDR 4.13.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check out http://www.Dapresy.com/Our-Clients

Today on RBDR: 1) Reeve & Associates’ Phil Reeve fills us in on the state of market research hiring during Q1 2015.

(Link to Philip Reeve’s video report: https://www.youtube.com/watch?v=mtwa6p7Na-Q&feature=youtu.be)

[For the Reeves & Associates Compensation Report; go to: http://www.reevejobs.com//content/Reeve_2015_Compensation.pdf?&page=Comp_Presentation&sid=Alert%5D

2) Hess Consulting Principal Michael Hess summarizes last week’s presentation about Big Data at the Wharton School.

3) The Ted Cruz for President campaign hires its pollster.

Bob Lederer RBDR

Online data quality realities. 5 steps to get more from client MR projects. (RBDR 4.9.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) Tabla Mobile Scott Weinberg’s blog re-examines online data quality through the plight of online panel companies. 2) InfoTools’ Patricio Pagani explains five key steps that client researchers can and should take with data collected in assigned projects. The reason: potentially valuable unused, unanalyzed data. This applies to new and past research work. (Link to these 5 steps: http://web.infotools.com/thanks-for-downloading-five-keys-unlocking-research-guide)

Bob Lederer RBDR

3 academics attempt to link Twitter and online panel data (RBDR 4.8.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: Assistant Professors from the University of Georgia, George Washington University and Johns Hopkins are comparing data collected from Twitter with online surveys data about attitudes about vaccinations during specific time periods. Their goal is to find ways of inserting tweets to fill in data holes left by survey research and, possibly, to supplant online surveys on the subject.

Bob Lederer RBDR

Kraft’s center-aisle initiatives. Unilever’s Sthanunathan on MR now & future. (RBDR 4.7.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) Kraft reveals some of the things it is doing to the center aisles of retails outlets in order to juice up its marketing and sales. 2) Unilever SVP & CMI Stan Sthanunathan talks to Bob Lederer about current and future research tools and his special relationship with Unilever CMO Keith Weed.