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April 6, 2015 Bob Lederer RBDR

Instagram for MR. “Real” New Coke MR mistake. Nielsen Neuro after ad agencies. (RBDR 4.6.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today on RBDR: 1) Instagram touted as a market research tool by an Australian business user. 2) Revisiting the market research mistake made in the New Coke rollout. 3) Nielsen Neuro rolls into Australia, taking aim at advertising agencies and their creative development.

April 2, 2015 Bob Lederer RBDR

Facebook surreptitiously breaching EU tracking rules (RBDR 4.2.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, Research Reporter, you can visit: http://ww2.focusvision.com

Today on RBDR: 1) The UK’s Daily Express tabloid reports that Facebook has not only been breaching the EU’s new rules to not track individuals who opt out, it may have been surreptitiously tracking them as well as all European web surfers. 2) An OpenMarket study shows variable mobile penetration throughout the established world.

April 1, 2015 Bob Lederer RBDR

Lego’s anthropology-like MR. Leading-edge consumers on connected cars.(RBDR 4.1.2015)

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Today on RBDR: 1) ReD Associates’ Mikkel Rasmussen explains how Lego’s market research differs from other toy manufacturers–and improves its understanding. 2) Leading-Edge Consumers voice their preferences among connected car choices.

March 31, 2015 Bob Lederer RBDR

Keiningham paper cops award. POPAI & A.R.E. merge. John Zogby visits RBDR. (RBDR 3.31.2015)

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Click to access FV-One-Sheet-ResearchReporter.pdf

Today on RBDR: 1) Ipsos Loyalty Chief Strategy Officer Tim Keiningham wins the Journal of Service Management’s 2014 Robert Johnston Outstanding Paper award. 2) POPAI and A.R.E. are merging into a single retail trade association that promises to improve the services provided to members, including retail research. 3) Zogby Analytics’ John Zogby unloads to RBDR about a number of changes in research and how companies can adopt to them.

March 30, 2015 Bob Lederer RBDR

Why online bests telephone polling. EU: get off Facebook for privacy. (RBDR 3.30.2015)

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Today on RBDR: 1) A Signal survey says that 360º view of customers is the priority of 90% of marketers, yet only 6% of them say they have that information. 2) Canada’s top pollster of all time, Angus Reid, shares his data that compares telephone polling with online polling. 3) RBDR News Notes: The EU warns its citizens that having personal privacy from U.S. security services means getting off of Facebook. And the Heinz takeover of Kraft this June is expected by serious observers to lead of severe cuts in marketing