Bob Lederer RBDR

Tweets can’t project UK election either. Comcast sets “customer advocacy” metric. (RBDR 5.12.2015)

Today on RBDR: 1) Claims that a Twitter-based approach could be a better predictor of elections proved not to be the case in the UK last week. 2) Comcast says it is determined to boost its customer experience assessments and will, apparently, rely on Net Promoter Score as its most important metric. 3) Neurotechnology patents have been granted in stunning numbers since 2010, led by Nielsen and Microsoft.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

To discover how to transform your great research into a format that captures the attention of decision makers, click on this link: http://dapresy.com/difference-between-infographics-and-data-visualization/

Bob Lederer RBDR

UK pollsters completely blew it. Norman Nie’s transformational contributions. (RBDR 5.11.2015)

Today on RBDR: 1) UK pollsters’ completely inaccurate predictions for the British parliamentary election could impact the credibility of the research industry. 2) Facebook’s Daniel Slotwiner, who knew Norman Nie as a student, friend and employee, speaks with RBDR.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

To learn how to turn great research results into actionable results, go to this URL:
http://dapresy.com/study-shows-that-mr-industry-is-great-at-conducting-findings-but-falls-short-on-delivery/

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Bob Lederer RBDR

Reasons piling up for a new MR look at data quality (RBDR 5.7.2015)

Today on RBDR: Is the research industry up for a new round of online data quality initiatives? Several executives have pointed out problems with data quality and Mary Beth Weber of Sigma Validation, on RBDR’s “2 Minutes With,” presents her case for a new effort.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

Jack Wakshlag discusses research & analytics inside media research. (RBDR 5.6.2015)

Today on RBDR: Longtime media research leader Jack Wakshlag discusses the internal challenge going on inside media research departments as media researchers and analytics personnel try to figure out how to mesh their respective abilities.

RBDR is sponsored this week by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. Find out more about Nuance: http://www.nuancecoding.com

By subscribing to RBDR, you will receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. Click here: ow.ly/CfFWE

 

Bob Lederer RBDR

Survey Monkey CEO Dave Goldberg dies at 47 (RBDR 5.4.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: Two deaths dominated the weekend research news cycle. SurveyMonkey CEO Dave Goldberg died suddenly on Friday. Dr. Richard Suzman, dynamic leader of research into the aging, died back on April 16.