Bob Lederer RBDR

Goodbye CAB, Hello Video Ad Bureau. New reasons to like Mobile MR. (RBDR 5.20.2015)

Today on RBDR: 1)The Cabletelevision Advertising Bureau is no more, replaced by the Video Advertising Bureau, which has new stakeholders, constituencies, goals and reasons for being. 2) qSample’s Miguel Conner presents new reasons to use mobile research tools for a research project.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

If after you read the study, you want to know more, you can view FocusVision’s special Webinar that discussed the study: https://attendee.gotowebinar.com/register/541691261935004673

You don’t need to search the Web for today’s RBDR. We will send you a personal email with links as soon as the new RBDR is uploaded. To register, click here: ow.ly/CfFWE

Bob Lederer RBDR

CMOs told they can’t measure ROI! Review of Rentrak. (RBDR 5.19.2015)

Today on RBDR: 1) CMOs are kidding themselves when they say they can accurately measure ROI on their marketing investments, says Matt Goddard. 2) An overview of what Rentrak is doing right and where it needs to show greater progress, according to TVNewsCheck’s Wayne Friedman. 3) The fastest growing job search term last year in Chicago was “Data Scientist.” The third fastest growing job search was for… (you have to watch the video).

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research.

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research, please click this link:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

FocusVision is hosting a seminar on this study TODAY. You can still register at: https://attendee.gotowebinar.com/register/541691261935004673

You don’t need to search the Web for today’s RBDR. We will send you a personal email with links as soon as the new RBDR is uploaded. To register, click here: ow.ly/CfFWE

Bob Lederer RBDR

Brooks gives up reins at Directions Research. 1st answers to UK polling issues. (RBDR 5.18.2015)

Today on RBDR: 1) Directions Research names a new President & CMO, Jim Lane, who takes over for founder Randy Brooks, President of the agency since its inception 27 years ago. 2) UK pollsters are digging into their data to try and discover what went wrong with their May 7th projections for the Parliamentary election. As they do, others are speculating what may have gone wrong.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

FocusVision and AOL, in concert with SSI, have released a study that shed light on surveys built around surveys: https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

Focus vision is hosting a seminar on this study on May 19, You can still register at: https://attendee.gotowebinar.com/register/541691261935004673

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

Bob Lederer RBDR

IRI enlists Joan Lewis. MR dept must become “Foresight” dept. (RBDR 5.14.2015)

Today on RBDR: 1) IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis. 2) Mike Graber of Southern Growth Studio has inspiring suggestions about how the client research department should evolve inside corporations. 3) Fetch Rewards’ interesting in-store consumer shopping service has several unique research capabilities, explained by President Wes Schroll.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

To discover how to transform your great research into a format that captures the attention of decision makers, click on this link: http://dapresy.com/difference-between-infographics-and-data-visualization/

There is no need to search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

Facebook study’s flexible conclusions. Nielsen to buy dunnhumby? (RBDR 5.13.2015)

Today on RBDR: 1) Facebook’s new research project about its news links and their affiliation and impact with 10.1 million of its users appears to lead to different interpretations with each researcher that studies it. 2) LinkedIn is sharing its data with 11 groups in the next six months, looking for connections with the global economy and the job market. 3) SurveyMonkey names an interim CEO. 4) The Sunday Times in London claims that Nielsen is readying an offer to buy dunnhumby from Tesco.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

To discover how to transform your great research into a format that captures the attention of decision makers, click on this link: http://dapresy.com/difference-between-infographics-and-data-visualization/

There is no need to search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE