This week on Pharma Research VIDEO Report: 1) Ernst & Young’s annual global pharmaceutical industry report is chock-full of insights about the critical business relationship between pharmaceutical companies and payers that needs substantial repair. 2) An IMS Institute for Healthcare Informatics shows that the impressive $91 billion invested worldwide — annually — in oncology medicines has been significantly slowing. 3) A Mobiquity survey, conduct by Research Now, reveals 55% of health & fitness app users plan to buy wearable devices to track and improve their health because they believe they are physically benefitting.
Facial coding for qualitative; MIT profs: we’ve improved banner ad clickthroughs (RBDR–5/19/2014)
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) What we recognize as traditional qualitative research gains an ability to read emotions through supplemental facial coding capabilities from Affectiva. 2) Banner ads are nowhere as exciting or effective today as they were in the Internet’s infancy. But two MIT professors have developed an algorithm that they say increases banner advertising clickthroughs by 83%.
15-40% BETTER NP predictability; EU’s new STIFF search privacy rules (RBDR–5/15/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) Facebook’s new Audience Insights tool for marketers may be turning its data into one of the market’s most comprehensive planning tools. 2) Notoriously unpredictable New Product forecasting can be improved by 15-40% by considering and tracking online buzz for a good period of time prior to the product launch. 3) Google and other search engines face a very stiff new privacy requirement in the European Union: following through on user requests to remove their personal dat from their search information.
Emotient adds emotion to Google Glass; Unilever benefits from Alteryx (RBDR–5/14/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) Emotient will display its facial coding add-on software for Google Glass at Vision Sciences Society 2014 next week. 2) Unilever shared the financial benefits it gets from Alteryx data blending, cleaning and advanced analytics software. 3) The number of Chief Digital Officers has been doubling annually and will double again in 2014, according to the Chief Digital Officers Club.
NBCU tested cross-platform ad measures, mobile at Sochi (RBDR–5/13/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) NBCUniversal’s “other” research during its coverage of the Sochi Winter Olympics involved pilot tests of two Nielsen capabilities to capture consumer exposure to several national TV campaigns and to measure mobile viewing. 2) Brand engagement controversy differences are about what should be measured. BrandKeys founder & President Robert Passikoff shared his points of view.
RFL Communications, Inc. 