This week on Pharma Research VIDEO Report: 1) Penn State graduate students found most top-50 health and fitness apps (paid and free) on iTunes and Google Play lack valuable behavior-change techniques 2) Reuters reported on Apple’s recent medical tech hiring spree, presumably for its upcoming iWatch 3) Israeli social media data collector and analyzer company Treato is spotlighted as the top business in the field for pharmaceutical, healthcare, biotech and medical device customers.
Omnicom-Publicis merger collapse MR implications; Bill Harvey on social media & TV (RBDR–5/12/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) What are the research implications of the collapse of the Omnicom-Publicis merger? 2) NBCUniversal says its Winter Olympics coverage found no social media influence on TV viewing. Social media advocates take strong exception to that assertion. RBDR media research expert Bill Harvey shares his insights.
Google’s online ad focus; “Lurkers” on social media larger than realized (RBDR–5/8/2014)
Thursday May 8 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.
1) Google buys Adometry, which SeekingAlpha.com analyzes as part of its ongoing attempt to learn more about online advertising so that it can boost rates and convince marketers to spend more. 2) NBCUniversal said last week it is convinced that social media is not yet a TV viewing influencer based on, among other things, the unimpressive 19% of Winter Olympic viewers who posted about it on social media. Now, a social media expert says the percentage of social media followers who do not post is ASTOUNDINGLY larger than anyone knows. 3) The Mobile Marketing Association elected Dunkin’ Brands President of Global Marketing & Innovation John Costello to Chairman of the Global Board to help with its marketing efforts.
ANA commits to measurement answers; Making social media/MR work (RBDR–5/7/2014)
Wednesday May7 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.
1) A first-of-its-kind study of mid-sized marketers shows they are drowning in “sea of vendors, technologies and complexity,” with no solutions in sight. 2) Association of National Advertisers CEO Bob Liodice must get a governing authority for media measurement to deal with long-standing shortcomings–and he’s determined to put one in place. 3) Questback’s Darren Bosik speaks to RBDR about a specific problem that social media has in being successfully integrated with traditional research.
Instagram’s amazing engagement going away; static ads best flashy ads (RBDR–5/6/2014)
Tuesday May 6 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.
1) Forrester Research says its study shows Instagram’s amazing user engagement, but states that is about to be watered down based on what it has been told about Facebook plans. 2) Can you believe that static advertising outperforms flashy, animated advertising? See and hear what Sticky discovered on behalf of Adblock Plus that led to this conclusion.
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